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Tom's of Maine Children's Silly Strawberry Natural Fluoride Toothpaste, 90 mL

4.4 out of 5 stars 214 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice for "fluoride toothpaste kids"

Price: $4.97 ($5.52 / 100 ml)
90 ml (Pack of 1)
Silly Strawberry, Flouride

About this item

  • Contains fluoride for anticavity protection, and calcium and silica to gently clean teeth.
  • This natural kids toothpaste comes in a fun, fruity flavor to help develop brushing habits.
  • Contains no artificial preservatives, colors or flavors and is not tested on animals.
  • Naturally derived ingredients.
  • Recyclable tube.
  • Product packaging may vary

Frequently bought together

  • Tom's of Maine Children's Silly Strawberry Natural Fluoride Toothpaste, 90 mL
  • +
  • Burt's Bees Kid's Toothpaste With Fluoride, Fruit Fusion, 95 ml.
  • +
  • Dr. Brown's Infant-to-Toddler Toothbrush, Giraffe, 0.08125 Pound
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Product details

  • Product Dimensions ‏ : ‎ 3.81 x 6.03 x 17.14 cm; 130 Grams
  • Date First Available ‏ : ‎ Dec 13 2019
  • Manufacturer ‏ : ‎ Tom's of Maine CA
  • Place of Business ‏ : ‎ ISSAQUAH, WA, 98027 US
  • ASIN ‏ : ‎ B01IULBM2A
  • Item model number ‏ : ‎ US06348A
  • Country of origin ‏ : ‎ USA
  • Customer Reviews:
    4.4 out of 5 stars 214 ratings

Product description

Size :90 ml (Pack of 1)  |  Color Name:Silly Strawberry, Flouride

Tom's of Maine uses naturally sourced, naturally derived ingredients to create personal care products that work. A kids toothpaste parents trust, Toms toothpaste for kids is a natural toothpaste that uses calcium and silica to clean teeth.


From the manufacturer


Customer Questions & Answers

Customer reviews

4.4 out of 5 stars
4.4 out of 5
214 global ratings
How are ratings calculated?

Top reviews from Canada

Reviewed in Canada on July 7, 2020
Verified Purchase
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1.0 out of 5 stars It Appears to be Made From Sugar (Dangerous and Deceptive Product Listing)
By Kannon on July 7, 2020
There are many serious problems with this "toothpaste". First and most concerning is that it appears to be made from sugar. Yes, literal sugar. I'll explain but Tom's/Colgate's official response is that it only contains trace amounts of sugar, which seems like a lie.

After I asked them why the toothpaste is extremely sweet-tasting despite not having any listed sugar alcohols in it, they stopped responding to my emails and social media messages.

That leads to the second biggest issue: it's falsely labeled.

The Amazon product shots show a completely different list of ingredients on it, which do not contain sugar or fruit juice. Tom's/Colgate's official response is that after changing ownership to Colgate, they decided to make their products more in line with Colgate's other products.

You might ask: "why is this bad?"

Fruit juice is made up of mostly sugar. Sugar promotes tooth decay.

Colgate's response is technically correct. But the devil is in the details: each of the five juice ingredients contains small amounts of sugar relative to the tiny serving size you'd put on a child's toothbrush. But if you added these five juices together, the aggregate sugar content, plus a flavor enhancer, benzyl alcohol, makes the toothpaste extremely sweet.

The only possible way to explain its sweetness without the use of a sugar alcohol (benzyl alcohol is not a sugar alcohol) is if there is a significant source of sugar in the tootpaste. And it appears that Colgate managed to slip "Silly Strawberry" through the FDA by exploiting labeling standards.

While your kids might love this toothpaste because it's so sweet, you definitely don't want to give this to children. It's little more than brushing your teeth with candy.
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86 people found this helpful
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Reviewed in Canada on June 16, 2020
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1.0 out of 5 stars Buyer beware, fruit juice in this toothpaste.
By N_Joy on June 16, 2020
Very disappointed! There is fruit juice in this product. This must be new, as the old did not have this. I will definitely not use this on my toddlers and will be weary of Toms going forward which is very unfortunate as I used to love this company. This is not advertised anywhere.
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34 people found this helpful
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TOP 100 REVIEWER
Reviewed in Canada on August 25, 2020
Size : 90 ml (Pack of 1)Color Name: Silly Strawberry, FlourideVerified Purchase
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5.0 out of 5 stars Our baby loves this!
By BT on August 25, 2020
We picked this one up for our 8 month old as our pediatrician recommended a toothepast with fluoride. We use a rice sized amount as direct by our pediatrician. Our baby loves the flavor,and opens her mouth each time for brushing.

We like to follow up with a wet towel to wipe her Gums and teeth to remove any left over toothpaste.

Highly recommended this one
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6 people found this helpful
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Reviewed in Canada on November 1, 2020
Size : 90 ml (Pack of 1)Color Name: Silly Strawberry, FlourideVerified Purchase
5 people found this helpful
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Reviewed in Canada on November 9, 2017
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9 people found this helpful
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Reviewed in Canada on August 12, 2019
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5 people found this helpful
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Reviewed in Canada on November 23, 2019
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2 people found this helpful
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Reviewed in Canada on August 15, 2020
Size : 90 ml (Pack of 1)Color Name: Silly Strawberry, FlourideVerified Purchase
3 people found this helpful
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