All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.

The Entrepreneurial Operating System is a practical method for achieving the business success you have always envisioned. More than 2,000 companies have discovered what EOS can do.

InTraction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses - and you can too.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

Listening Length

6 hours and 56 minutes
Author

Gino Wickman
Narrator

Kevin Pierce
Audible release date

Dec 21 2012
Language

English
Publisher

Audible Studios
ASIN

B071RWBRXD
Version

Unabridged
Program Type

Audiobook
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Product details

Listening Length	6 hours and 56 minutes
Author	Gino Wickman
Narrator	Kevin Pierce
Audible.ca Release Date	December 21 2012
Publisher	Audible Studios
Program Type	Audiobook
Version	Unabridged
Language	English
ASIN	B071RWBRXD
Best Sellers Rank	#415 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #4 in Organizational Learning #8 in Workplace & Organizational Behaviour #9 in Entrepreneurship

Customer reviews

4.6 out of 5

6,128 global ratings

5 star		77%
4 star		14%
3 star		5%
2 star		2%
1 star		2%

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Top reviews from Canada

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Jordan F.

Steps to Scale your Business

Reviewed in Canada 🇨🇦 on November 14, 2022

Verified Purchase

A well crafted book laying out the steps necessary to run an efficient business with a cohesive team. Lots of wisdom in these pages!

Helpful

Melissa Brunner

This book will change the way you look at your business!

Reviewed in Canada 🇨🇦 on September 16, 2022

Verified Purchase

If you're running your business and can't seem to break through the ceiling, this book is for you! Read it, and then read it again

Helpful

SteveReviewer

Good perspective

Reviewed in Canada 🇨🇦 on February 11, 2019

Verified Purchase

A prescriptive description of how to run a business in what the author calls the EOS way. I can’t comment on how effective it is as we haven’t implemented it yet, but there are certainly many valuable ideas and I can imagine how everything goes together from this book. It was engaging and easy to follow along.

My only frustration was how often the book fell into this pattern: “Technique X will improve your business by solving this stated problem. Company Y was struggling with the problem. Then they implemented technique X. Now they experience Z% growth every year. We have tried this with over 400 businesses and they all do it exactly this way, and it works.”

Everything from Company Y onwards was unnecessary and didn’t go into enough detail to really justify that implementing said technique really lead to the growth they claim. Just struck me as self congratulatory sales talk. Reminds me, as business books often do, that the author is a consultant who makes his real bread and butter selling his time, and made the book feel more like an ad than a guide at times.

Still, overall a really good read and lots of things in here I hope to have the chance to try over the next while.

10 people found this helpful

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Catherine

Excellent tactical book for business owners

Reviewed in Canada 🇨🇦 on January 23, 2022

Verified Purchase

Very practical examples, processes, and tools to help a business owner or leadership team improve the performance of their team and their company. I have started to apply the tools Day 1. Lots of practical advice.

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Edward Van Hierden

Best Business operating system ever!

Reviewed in Canada 🇨🇦 on November 18, 2021

Verified Purchase

The is the very best comprehensive, yet simple and easy to follow book I’ve ever read! You can apply the operating business systems and concepts in any business.

Helpful

A MUST read

Reviewed in Canada 🇨🇦 on May 16, 2020

Verified Purchase

If you are an entrepreneur or simply someone who wants to bring more process, efficiency and effectiveness to your job, you MUST read this book. Easy to read, extremely practical and can be implemented immediately.

Whether you are a small company or a huge company, there are endless useful tips for you and you will approach your business in a whole new way after reading this.

One person found this helpful

Helpful

Olav Boersma

Extremely practical book for entrepreneurs as they grow their business

Reviewed in Canada 🇨🇦 on November 6, 2021

Verified Purchase

I found this book extremely helpful, with lots of practical tips that you could implement right away. Worth the read.

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james

Buy this book right now and there is no way you will regret it!

Reviewed in Canada 🇨🇦 on July 15, 2016

Verified Purchase

If you are a business owner than you definitely need to read this book. It is a complete step by step system about how to create a systemitzed business. I would have paid far more for this book so it is an incredible value. I also recommend reading Get A Grip which is a fable of how a consultant would walk a business thru the process using these tools. Buy this book right now and there is no way you will regret it! Unless you just want to do everything yourself in your business and never have a business that you can sell. :)

2 people found this helpful

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Top reviews from other countries

Paul Simister

Comprehensive high level view of what to do to grow your business through internal excellence

Reviewed in the United Kingdom 🇬🇧 on August 2, 2019

Verified Purchase

I can understand why some ambitious entrepreneurs and business owners love this book. Its operating system makes a great deal of sense at a high level. While Michael Gerber's classic small business book "The E-Myth Revisited" presents some similar ideas, this is much detailed and more of a "how to do it" guide.

As a business coach with my own ideas on business growth , it is hard to read a book like this objectively. Inevitably there are plenty of things that broadly match my opinions but there are also things that I don't like or make me feel uneasy.

The process starts with the vision but here, vision is used to describe strategy rather than a narrow vision a snapshot of the future desired state). This section whizzes through thoughts about strategy and marketing strategy with next to no mention of customers and what they want or competitors and the competitive environment. This is NOT a marketing and sales playbook.

What I do like is that it is very much based in backward planning. You (or preferably your management team) decide what you want in the long term. With that in mind, you set increasingly short term objectives. E.g. from 10 years to 3 years to 1 year to the next three months. This makes sure that what you're doing now is consistent with what you want for the future.

I thought the People chapter about getting the right people in the right positions was excellent and I'm definitely bringing these into my best practices.

The chapter on Numbers (key performance indicators ) is relatively simple. It recommends a top level dashboard to keep on top of the entire business as well as assigning everyone a number. It is also very focused on leading indicators that predict future performance rather than lagging indicators. I have a few concerns about local optimisation causing sub-optimisation for the entire business if people are judged on one personal measure.

The next chapter is about identifying and solving Issues. It's based on establishing an open and honest culture where problems are acknowledged rather than hidden away or disguised. The emphasis is on solving these problems. The emphasis is on digging down to the root cause rather than solving the surface symptom but the book lacks a process to do so. This can be a complex area.

Many businesses waste a great deal of time with firefighting I. e. making short term fixes to long term problems. This stores up problems and over the months and years wastes much more time and causes a great deal of frustration . I love the way the book emphasises finding proper solutions, even if uncomfortable for some. It requires a commitment to the greater good of the business.

Next is the deep-dive into your processes. This may not feel exciting but it is vital if your business is going to run smoothly while you drive it forward. Well designed and documented processes mean the business can function without your day-to-day supervision and make the business easier to sell for a good price.

The sixth and final element of the process is called Traction and this brings the longer term objectives down to quarterly improvement goals (called rocks) together with quarterly and weekly meetings. This may sound like a lot of meetings but this is how you get things done. From my own experience, I've always liked weekly meetings to maintain focus and keep the momentum driving forward.

I like the system a lot. I can't say it's groundbreaking but it does bring together best practices (or at least good practices) into a simple system. When I explained it to a client, I said it was like a jigsaw puzzle and you had all the pieces laid out to form the complete picture.

It doesn't get off to the best start with the Vision/Strategy section. Since everything else is designed to implement these objectives, the book has to start here but, if this is where your biggest issues are, then you need to read another book first. Where this book excels is implementing the developed strategy.

You implement strategy through your people and organisation structure , through your performance reporting, through your systems and processes and through your management system. This is the true focus of the book and it is excellent.

Who should read this book?

I think it's main benefits will be felt in businesses big enough to have three or more tiers - that the owner(s), some managers or supervisors and staff.

When there are just the two levels, you won't have anyone who doesn't have the benefit of direct contact with the owner. At that stage it isn't a problem to maintain consistent focus, direction and values provided the owner is capable. Beyond that things get more complicated.

This book is very highly recommended. Just adapt the system to to suit your size and business.

Paul Simister is a business coach who helps business owners who are stuck, get unstuck.

25 people found this helpful

Dimo S.

Very basic and direct contradiction to other, much better books

Reviewed in the United Kingdom 🇬🇧 on September 3, 2022

Verified Purchase

If this is your first ever business book, I suppose it's not a bad start, but for anyone with even basic business training, this is a waste of time.

The EOS the author is talking about is nothing special - it can potentially help a business whose leadership team has literally no idea what they are doing, but if that's the case, you got bigger issues on your hands that I'm afraid no book will solve for you.

He uses other books to justify the claims in this book, which if you were to read, will notice that the points he's drawing on are oversimplified and somewhat distorted to fit within the EOS framework. Case in point, the author suggests that all enduring companies must have core values - that does not mean that they endured because of them, I can bet that many failed companies happened to have core values too...

Much better books exist out there that don't try to give you an oversimplified, one size fits all approach. I will not waste time with this one.

Returned after 30% completion.

2 people found this helpful

Kuma

An interesting approach to business management

Reviewed in the United Kingdom 🇬🇧 on April 7, 2019

Verified Purchase

The book and system are like a Tarantino film. The content is a rebadging of existing concepts the interesting part is how they're synthesised together. This is Michael Porter's generic focus strategy wedded to Frederick Taylor's Scientific Management.

100% doesnt understand marketing. Confuses marketing with business development - read Koetlers Marketing 4.0 to get a better idea of a modern marketing function.

7 people found this helpful

J R

This is an excellent book on keeping control of your business as it ...

Reviewed in the United Kingdom 🇬🇧 on December 20, 2016

Verified Purchase

This is an excellent book on keeping control of your business as it grows and it helps you put into place a number of quick references to the health of your business at a glance using the weekly scorecard detailed within. Where this book really shines for me personally is in linking up the 10 year vision all the way down to weekly to dos and meetings. For someone like me very visionary by nature it's easy to see the big picture traction helps you connect that big picture to the small one and pick up speed getting there. I have read numerous books on business, organisation as well as paying companies to consult with me on sales marketing business, this book has helped me pull all that together into something I can use to automate my current business so can get working on building the next one! Great stuff thank you for writing such a great book!

6 people found this helpful

Mr Nigel Wilkinson

Transformational book

Reviewed in the United Kingdom 🇬🇧 on July 11, 2021

Verified Purchase

If you have a business & are looking to take it to the next level, I really recommend Traction. It builds on the lessons from The E-Myth & gives you a blueprint for tracking your KPI & building the Leadership team

One person found this helpful

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Traction: Get a Grip on Your Business Audible Audiobook – Unabridged

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Free with an Audible trial

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