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Who's Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success--and Won't Let You Fail by [Keith Ferrazzi]

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Who's Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success--and Won't Let You Fail Kindle Edition

4.2 out of 5 stars 98 ratings

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"Keith Ferrazzi does for relationships what Tom Peters did for management . . . he's opened our eyes to a new reality that relationships are the key to success in business.  Who’s Got Your Back will teach anyone, from job seekers to CEOs, how to quickly build the kinds of relationships that really make a difference in business."
—Jack Canfield, Co-author of
The Success Principles and the Chicken Soup for the Soul series

"Ferrazzi points out that a seismic shift is underway, we are moving from isolation and corporate silos to community and collaboration. This book is a roadmap for success in the new world, conveyed with emotion and wit."
—Devin Wenig, CEO, Thomson Reuters Markets

“After reading Keith Ferrazzi’s
Who’s Got Your Back, you will not only be inspired to make change happen in your life, but you will be able to make it stick!”
—Bill Novelli, CEO, AARP

“If I’d had this book at the start of my career, I would have saved myself 30 years of trial and error.  If you are serious about your success, I strongly recommend that you read this book and build your support circle today.”
—Marshall Goldsmith, author of
What Got You Here Won't Get You There,a NYT best seller, WSJ #1 business book

“Get ready to read a book that will strengthen every one of your closest relationships.  If you haven’t read
Who's Got Your Back, you’re at a competitive disadvantage”
—Tom Rath, author of the bestseller
StrengthsFinder 2.0

Who's Got Your Back is more than a 'self-help' book. It's the first 'let others help' book.  If you're serious about your success, listen to Ferrazzi and build your support circle today.”
—Daniel H. Pink, author of
A Whole New Mind

"In a bleak time for business, Keith’s book is both a wake-up call and a cheerful reminder that you can beat the odds — with the right help."
—Dr. Mehmet Oz, coauthor of the #1 bestseller
YOU: The Owner’s Manual, and host on the 'Oprah & Friends' XM Radio Show

"I am not a big reader of self help books, but this is refreshingly simple. Not the simple found in cliché’s but the elegant simplicity and useful voice of experience."
—Seth Waugh, CEO of Deutsche Bank Americas

"Ferrazzi does it again. Concrete advice with inspiring stories:  a business book for everyone that goes far beyond just business."
—Teresa M Ressel, CEO, UBS Securities

"Keith's program isn't about changing who you are. It's about enlisting others to help you become the best you can be."
—Dennis R. Glass, President & CEO, Lincoln Financial Group

From the Hardcover edition. --This text refers to an out of print or unavailable edition of this title.

Excerpt. © Reprinted by permission. All rights reserved.

Lose Weight, Get Rich, and Change the World

Maybe that sounds like the dubious title of some shameless self-help book, but it’s pretty much the most accurate way to describe the life of Jean Nidetch. Jean was a plus-sized housewife who enlisted her friends to help her stay on a diet. What she ultimately accomplished is remarkable. But
how she accomplished it is something every single one of us needs to understand.

Jean was overweight. She was overweight as a child, she was overweight in high school, and despite endless diet regimens, her waistline kept expanding throughout her twenties and thirties. Eventually, this five-foot-seven-inch woman weighed 214 pounds, wore a size 44 dress, and fit the medical definition of “obese.” Jean tried diets and pills that promised to take off pounds, but she always gained back the weight she lost.

In 1961, at age thirty-eight, Jean started a diet sponsored by the New York City Department of Health. After ten weeks she was twenty pounds lighter, but starting to lose motivation. She realized that what she needed was someone to talk to for some support.

Her inspiration: Since she couldn’t get her pals to make the trek with her to Manhattan to sign up for the official health department regimen, she brought the “science” of the program to their living rooms in Queens. Jean and her friends would all lose weight together. Out of those first meetings grew Weight Watchers, today widely recognized as one of the most effective weight-loss programs in the world. Nidetch’s idea was simple: Losing weight requires a combination of dieting and peer support. She held weekly meetings with weight check-ins and goal setting to promote accountability, coupled with honest, supportive conversation about the struggles, setbacks, and victories of losing weight.

Eventually, Nidetch, who’d lost seventy-two pounds, rented office space and started leading groups all across New York City. In 1963 she incorporated. The company went public in 1968 and was sold to H. J. Heinz in 1978. (In 1999, Weight Watchers was again resold, to a unit of the company Artal Luxembourg.) As of 2007, Weight Watchers International had retail sales of over $4 billion from licensees and franchisees, membership fees, exercise programs, cookbooks, portion-controlled food products, and a magazine. Nidetch retired in 1984, leaving behind a legacy that has saved the lives of literally millions of men and women. As the company’s current CEO, Dave Kirchhoff, notes, “Though the science of weight loss has evolved over the years, the core of Jean’s program–support and accountability–has remained a constant.”

What’s so extraordinary about all that? Jean just wanted to get skinny, but through an inner circle of friends offering expertise, wisdom, honesty, and support she achieved far more than she ever imagined possible. Jean discovered what the great leaders and peak performers throughout history have always known: Exceptional achievement in work and life is a peer-to-peer collaborative process.

Behind every great leader, at the base of every great tale of success, you will find an indispensable circle of trusted advisors, mentors, and colleagues. These groups come in all forms and sizes and can be found at every level and in nearly all spheres of both professional and personal life, but what they all have in common is a unique kind of connection with each other that I’ve come to call
lifeline relationships.

These relationships are, quite literally, why some people succeed far more than others. In
Who’s Got Your Back, I want to give you a practical guide to building an inner circle of lifeline relationships so you can do for your life what Jean Nidetch did for hers.

Well Connected and All Alone

Ten years after leaving the executive committee of Deloitte Consulting, I had been, at Starwood Hotels and Resorts, one of the youngest chief marketing officers in the Fortune 500. In 2003, my first book,
Never Eat Alone, promoting the power of genuine relationships and generosity in our lives at work, had become a national bestseller. And from everything I heard back from readers and clients, the book was helping people change their lives for the better. I felt as if I was beginning to find my real purpose in life–helping others improve their careers and their companies. It felt so much more meaningful than putting “butts in beds,” as I would joke, as the chief marketing officer at Starwood. Shortly afterward I had fulfilled a lifelong dream by starting my own consulting and training company, Ferrazzi Greenlight–or FG, as we called it. To the outside world, I seemed to have it all–success, money, recognition, well-paid speaking engagements, a stack of appreciative fan mail, and a professional and social network the size of a midsized metropolitan phone book.

On the surface, life was great. But beneath, everything wasn’t as it seemed. The fact is, in terms of where I wanted the company to be, my business was disappointing me. I was feeling overwhelmed and isolated. It felt as if I was at a pool party, surrounded by friends and acquaintances, but instead of mingling and passing drinks, I was alone in the deep end of the pool, struggling just to keep my head above water . . . and no one seemed to notice.

I realized that I was behaving like a mediocre manager. Too much of our client work required me to execute it personally. Although I’d hired a handful of skilled executives to help me build FG, I hadn’t prioritized the time to coach them to do what I do, or to figure out a business that didn’t involve me doing most of the legwork. When my colleagues tried to intervene and take the burden off my back, too often I was disappointed with the results. My solution: I put my head down and tried to bulldoze through my problems, taking on even
more, which caused me to neglect even more of the day-to-day management of the company and spend even less time coaching my team. I was on the road constantly, an absentee CEO. Our work was more than just a job to me; it was a mission I believed passionately in. I believed in it so much that I couldn’t let go when I should have. So I was racing around the country like a crazy guy. And yet FG was turning down business because I couldn’t do it all by myself.

It was an old behavior that I knew in my gut was tripping me up, yet I couldn’t see a pathway beyond it. It was a downward spiral.

People would tell me constantly that my energy level was contagious. But the fact is, drive and ambition can take you only so far. I was too busy getting on planes, meeting new or prospective clients, giving speeches, and grasping at every shiny new idea that came along, hoping the next one would somehow eclipse or fix all our problems.

How did it look to people around me–those people at the pool party, smiling and sipping their drinks while I was desperately treading water in the deep end? Got me–I never bothered to ask them. I never talked about my problems or shouted out for help. The people I needed were within arm’s reach the whole time–but I couldn’t see it.

Most of my team just tried to do the best they could with a CEO who was missing in action. But the irony wasn't lost on them: Keith Ferrazzi, the guy nicknamed “Mr. Relationship” by the media because of the success of
Never Eat Alone and the size of my network, was failing at managing the relationships in his own company.
So often we know something in our lives isn’t working, but we ignore what our gut is telling us and keep on doing it anyway. I only wish I’d had the courage to tell the people around me, “Guys, I need help. I’m drowning here.”

Know Who You Are and Where You Belong

At their essence, my problems weren’t just business problems. For so many of the daily and strategic issues that a company faces, I relied on the world-class network I had put together, using the insights and guidelines I described in
Never Eat Alone. I could turn to any number of clients, lawyers, bankers, vendors, or board members in my network for specific advice. But the help they could give me was relegated to a call here or a coffee there–dribs and drabs. I didn’t have anyone in my life whom I could turn to at any time for a completely candid, no-holds-barred discussion of what was really going on in my life and my business. I hadn’t established the kind of close, deep relationships with a few key people who would do whatever it took to make sure I never failed, and for whom I would do the same. The kind of relationship I’d had with my team at Deloitte.
On one level, I had lost touch with a sense of my strengths and weaknesses. When that happens, we lose the power to manage our shortcomings, and the result is self-defeating behaviors. Overcoming them is about, ultimately,
knowing thyself.

Look at it this way: Success is the ability to create the results in life we truly seek and not, say, just the amount of money you make. People who have a clear picture of what makes them tick, who know their true inner motivations and priorities, simply don’t get in their own way. They can focus with energetic intention on their goals. It’s what allows ordinary people to live extraordinary lives.

Acquiring that knowledge is a journey with no single destination–and yet somehow we all still get lost at times. When we do, we need the external perspective of a lifeline–an eye-opening kick in the butt.

For me that kick came from a friend of mine, Peter Guber, the film producer and former head of Sony Pictures. In the course of one incredible day, my life began to change.

I’d dropped by Peter’s home to offer some advice on a book he was thinking about writing. In his li...
--This text refers to an out of print or unavailable edition of this title.

Product details

  • ASIN ‏ : ‎ B0020HRVG2
  • Publisher ‏ : ‎ Currency; 1st edition (May 14 2009)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2513 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 330 pages
  • Customer Reviews:
    4.2 out of 5 stars 98 ratings

About the author

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Keith Ferrazzi is the author of the bestsellers Who’s Got Your Back and Never Eat Alone. Ferrazzi has been published in The Wall Street Journal, Harvard Business Review, Inc., and Fast Company. He was the youngest person to make partner and hold the position of Chief Marketing Officer at Deloitte Consulting, where he raised Deloitte’s brand recognition from lowest to a primary position, spurring the highest growth rate in the industry.

As founder and CEO of Ferrazzi Greenlight, Keith Ferrazzi transforms behaviors that block global organizations from reaching strategic goals into new habits that increase shareholder value. The firm’s Greenlight Research Institute has proven the correlation between practices that improve relationships and business success, particularly in sales performance and team effectiveness in an increasingly virtual world. Greenlight’s behavior engineering methodology for diagnosing and instilling the highest ROI behavior change is based on a decade of field engagements with iconic global organizations.

Customer reviews

4.2 out of 5 stars
4.2 out of 5
98 global ratings

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Jason Gan
5.0 out of 5 stars This is the ultimate personal development book for everyone to read!
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5.0 out of 5 stars Exchange inspiration to boost mutual success - a practical guide to coach
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2.0 out of 5 stars The mediocre sequel
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