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The Why Axis: Hidden Motives And The Undiscovered Economics Of Ev, The Hardcover – Oct. 15 2013

4.3 out of 5 stars 91 ratings

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"It is hard to imagine any story of innovation in our thinking about economics that does not involve Uri and John, especially their exploration of the sensitive, hidden aspects of economics." -DAN ARIELY, author of Predictably Irrational and professor of psychology and economics, Duke University

"A real home run of a book that shows how real people make real decisions in the real world. A breakthrough in both economic theory and practice." -DARON ACEMOLGLU, co-author of Why Nations Fail, Killian Professor of Economics, MIT

"John List's work in field experiments is revolutionary." - GARY BECKER, winner of the Nobel laureate in economics

"Uri Gneezy is a pioneer whose work tears down the wall between the lab and the field." -ALVIN E. ROTH, Nobel laureate in economics

"John List and Uri Gneezy have done pioneering work in economics on big, complex problems such as discrimination, whether gender differences are innate or the result of social pressures, and how to close the gap between inner-city students and those who live in wealthy areas. Anyone interested in finding solutions to these and other major problems will find their book a rich resource." - TYLER COWEN, George Mason University, MarginalRevolution.com

"John List and Uri Gneezy are among the foremost behavioral economists in the world. This book about their groundbreaking research is a true pleasure to read.” -DANIEL GILBERT, Edgar Pierce Professor of Psychology, Harvard University, author of the international bestseller Stumbling on Happiness

About the Author

URI GNEEZY is the Atkinson/Epstein endowed chair in behavioural economics and professor of economics and strategy at the Rady School of Management at UC San Diego. Before joining the Rady School, Gneezy was a faculty member at the University of Chicago, and at the Israeli universities Technion and Haifa.



URI GNEEZY is the Atkinson/Epstein endowed chair in behavioural economics and professor of economics and strategy at the Rady School of Management at UC San Diego. Before joining the Rady School, Gneezy was a faculty member at the University of Chicago, and at theIsraeli universities Technion and Haifa. JOHN LIST is the Homer J. Livingston professor of economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than a decade and served as senior economist on the President’s Council of Economic Advisers for environmental and resource economics. Quite independently, they developed a similar approach to understanding the world, and they have now been working together for ten years. Their work has stimulated an entirely new area of study devoted to exploring people’s economic behavior in naturally occurring environments.

Product details

  • Publisher ‏ : ‎ HarperCollins Publishers; Canadian First edition (Oct. 15 2013)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 1443407585
  • ISBN-13 ‏ : ‎ 978-1443407588
  • Item weight ‏ : ‎ 435 g
  • Dimensions ‏ : ‎ 16.21 x 2.54 x 23.5 cm
  • Customer Reviews:
    4.3 out of 5 stars 91 ratings

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Customer reviews

4.3 out of 5 stars
4.3 out of 5
91 global ratings

Top reviews from Canada

Reviewed in Canada on October 29, 2013
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Reviewed in Canada on February 4, 2015
Reviewed in Canada on December 10, 2013

Top reviews from other countries

GeorgeS
5.0 out of 5 stars Field experiments everywhere
Reviewed in the United Kingdom on September 18, 2014
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Ondrej
3.0 out of 5 stars I wanted to love it, but it was only 'good'
Reviewed in the United Kingdom on June 7, 2014
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Marco
3.0 out of 5 stars the story has pretty much been told
Reviewed in the United Kingdom on January 27, 2015
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AJS101
4.0 out of 5 stars Interesting but if you're going to read one book in this area, read Thinking Fast and Slow by Daniel Kahneman
Reviewed in the United Kingdom on March 18, 2015
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David Palmer
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on October 4, 2015
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