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Work Smarter with LinkedIn Kindle Edition
Alexandra Samuel (Author) Find all the books, read about the author and more. See search results for this author |
In Work Smarter with LinkedIn, social media expert Alexandra Samuel demonstrates the most effective ways to actively build and use your network, sharing tips and tricks on:
• Deciding which connection invitations to accept
• Searching for potential connections when you need to establish a new contact
• Using business travel to make the most of face time with colleagues and contacts
• Capturing all the connections you’ve made at a conference
• When not to use LinkedIn
The book also includes a 30-minute quick guide to starting—or perfecting—your LinkedIn profile.
Interested in learning more about how social media can help you get ahead of your daily work—and get ahead in your career? Look for more in this series of short, digital books from Harvard Business Review Press and social media expert Alexandra Samuel. Other installments provide the best tips and tricks for using tools like Evernote, Twitter, HootSuite, and Gmail to get organized and improve your performance on the job.
- LanguageEnglish
- PublisherHarvard Business Review Press
- Publication dateJune 25 2013
- File size192 KB
Product details
- ASIN : B00DFM4XE4
- Publisher : Harvard Business Review Press (June 25 2013)
- Language : English
- File size : 192 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 67 pages
- Customer Reviews:
About the author

Alexandra Samuel is an expert on the digital workplace. A speaker, tech strategist and data journalist, she is a regular contributor to The Wall Street Journal, The Harvard Business Review and the CBC. Her long career in tech includes co-founding Social Signal, the world’s first social media agency; leading social media R&D for a major customer intelligence company; founding a social media research center at Emily Carr University; and directing an e-governance research program for a global consortium of public sector leaders. She has led data journalism and social media trainings across the Americas and Europe, as well as through her popular Skillshare course, and is a featured expert on Google’s Digital Wellbeing site. Alexandra holds a Ph.D. in Political Science from Harvard University. Find her latest stories at alexandrasamuel.com or follow her on Twitter as @awsamuel.
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But why would you want a fancy phone book and an atlas of human relationships, and how could you go about getting the most benefit from it? To achieve business or personal goals, you often have to enlist the help of people you do not know personally, and you are far more likely to succeed in persuading someone if you can arrange for one of your contacts who knows the person to introduce and recommend you. LinkedIn is a key tool for gaining and maintaining these types of contacts.
Maximising the value of LinkedIn to yourself seems to require a fairly selfish and opportunistic approach. A large network of superficial contacts is fairly useless; the author advocates accepting only contacts who are likely to be useful to you in the future in a business sense, while ignoring and pruning connections with people who might be Facebook friends or Twitter followers but who are unlikely to be useful to your business.
The book includes a guide to getting a LinkedIn account set up in 30 minutes, as well as an interesting chapter on using LinkedIn in combination with TripIt to simplify and maximise the value of your business travel. The book will be of most interest to power networkers, but any professional with find it a good investment of the one hour or so that it takes to read.
