Yes!: 50 Scientifically Proven Ways to Be Persuasive Audible Audiobook – Unabridged

Noah J. Goldstein (Author), Steve J. Martin (Author), Robert B. Cialdini (Author),

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Small changes can make a big difference in your powers of persuasion.

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.

Based on more than 60 years of research into the psychology of persuasion, Yes! reveals 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.

Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Listening Length

5 hours and 22 minutes
Author

Noah J. Goldstein, see all
Narrator

Blair Hardman
Audible release date

Feb. 17 2009
Language

English
Publisher

Simon & Schuster Audio
ASIN

B072JK7X9K
Version

Unabridged
Program Type

Audiobook
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Product details

Listening Length	5 hours and 22 minutes
Author	Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Narrator	Blair Hardman
Audible.ca Release Date	February 17 2009
Publisher	Simon & Schuster Audio
Program Type	Audiobook
Version	Unabridged
Language	English
ASIN	B072JK7X9K
Best Sellers Rank	#14,867 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #69 in Advertising in Marketing & Sales #71 in Leadership Training (Books) #179 in Communication & Social Skills

Customer reviews

4.4 out of 5

817 global ratings

5 star		65%
4 star		20%
3 star		11%
2 star		2%
1 star		2%

How are ratings calculated?

Top reviews from Canada

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Jorge Campos

Great reference for social psychology, BE and influence in general

Reviewed in Canada 🇨🇦 on August 28, 2019

Verified Purchase

When you see the cover of this book you really don't want to take it seriously.
Don't judge a book by its cover can be definitely applied here.
If you're knowledgeable in the topic this book is a great reference with bite size chapters (3 to 5 pages).
If you're new to influence tools, social psychology, behavioral economics and other behavioral sciences, this book will probably open your appetite.

Helpful

Amazon Customer

Loving this book!

Reviewed in Canada 🇨🇦 on June 26, 2019

Verified Purchase

Wish I had more time to read it! There are great examples within.

Helpful

Magic Jo

As expected, good book

Reviewed in Canada 🇨🇦 on May 26, 2020

Verified Purchase

Good

Helpful

buyer

Five Stars

Reviewed in Canada 🇨🇦 on June 14, 2018

Verified Purchase

fantastic book, shows you what impact science has on human...

Helpful

Elorim

Nice but less helpful than it could be.

Reviewed in Canada 🇨🇦 on October 17, 2013

Verified Purchase

This book is quite fun to read, and you'll certainly learn a thing or two. However, it is not very well organized, and the chapter titles make it very hard to know what they are about (which makes it difficult when you are trying to go back to find something).
Also, there is a lot of overlap between this book, and Dr. Cialdini's book, Influence: The Psychology of Persuasion. If I had to recommend one over the other, I'd probably pick Influence. That being said, both are great reads!

3 people found this helpful

Helpful

JhWoods

Good anecdotes on being persuasive

Reviewed in Canada 🇨🇦 on April 10, 2013

Verified Purchase

I liked this book -- easy to read with some good anecdotes on being persuasive.
Would be a great book to give to salespeople in training sessions!

One person found this helpful

Helpful

Jay D

Five Stars

Reviewed in Canada 🇨🇦 on February 23, 2017

Verified Purchase

good book - fast shipping

Helpful

Stacy Patricia

Great persuasion tips

Reviewed in Canada 🇨🇦 on October 4, 2015

Verified Purchase

Quick and to the point read. Great persuasion tips.

One person found this helpful

Helpful

Top reviews from other countries

Joanne Morley

Great, even if you think you know about persuasion

Reviewed in the United Kingdom 🇬🇧 on December 16, 2008

Verified Purchase

I have read and reread this book and even as a hardened marketeer I still find useful ideas on how to improve the marketing of my business and that of my clients. I read it thinking I knew a fair bit about persuasion and it turns out I did, but there were also lots of other things that I wasn't aware of.

The book has been divided into small easy to read chapters, which is good for those who don't want to wade through scientific papers to get to the key points. There are those that may argue that the book has been simplified for the mass audience - to which I say great. It is an easy read full of really useful tips, especially if you want to market your business effectively. Some of which are referenced in The Brighter Marketing Bible for Small Businesses as I thought they would help small businesses understand how to market effectively to their customers.

5 people found this helpful

Dr. M. Clayton

Good Stories

Reviewed in the United Kingdom 🇬🇧 on November 11, 2010

Verified Purchase

This is a great companion piece to Influence: Science and Practice . Instead of offering us a framework and some theory, with examples along the way, as the earlier book does, this one leads with 50 great examples, told as compelling little stories and then explained to create a picture of how our psychology works. I loved it.
Mike Clayton, author of Brilliant Influence: What the Most Influential People Know, Do and Say

2 people found this helpful

Firdaus Vogt

An excellent little book

Reviewed in the United Kingdom 🇬🇧 on January 27, 2019

Verified Purchase

This is an excellent little book. Although it is not presented as a management book, it is probably one of the best. Good, solid, practical, concise, succinct advice is imparted with very relevant anecdotes in support.

3 people found this helpful

Nantchev

Boring and technical

Reviewed in the United Kingdom 🇬🇧 on August 11, 2016

Verified Purchase

Boring language, thankfully they tell a story in each of the 50 ideas. Would be nice if they included a summary at the end of each chapter to quickly explain the way you can persuade people, thankfully they do it at the end instead.

Some really good techniques in here. Is a bit if-y in the middle, is great at the start and end.

2 people found this helpful

sanyata

Philosophical Dry Spell

Reviewed in the United Kingdom 🇬🇧 on December 10, 2008

Verified Purchase

Besides the valid criticism already voiced by some reviewers; that the presentation is messy and not-memorable, a substantial criticism of this book would be that the book is very much "just the basics", devoid of further reflection or introspection which makes for a poor reading experience.

Though the content in itself is valuable. I'd like a better structured version of this book. And one that would make the points easier to remember.

4 people found this helpful

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Yes!: 50 Scientifically Proven Ways to Be Persuasive Audible Audiobook – Unabridged

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