Yes!: 50 Scientifically Proven Ways to Be Persuasive Audible Audiobook – Unabridged
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Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.
Based on more than 60 years of research into the psychology of persuasion, Yes! reveals 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.
Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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|Listening Length||5 hours and 22 minutes|
|Author||Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini|
|Audible.ca Release Date||February 17 2009|
|Publisher||Simon & Schuster Audio|
|Best Sellers Rank|| #14,867 in Audible Books & Originals (See Top 100 in Audible Books & Originals) |
#69 in Advertising in Marketing & Sales
#71 in Leadership Training (Books)
#179 in Communication & Social Skills
Top reviews from Canada
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Don't judge a book by its cover can be definitely applied here.
If you're knowledgeable in the topic this book is a great reference with bite size chapters (3 to 5 pages).
If you're new to influence tools, social psychology, behavioral economics and other behavioral sciences, this book will probably open your appetite.
Also, there is a lot of overlap between this book, and Dr. Cialdini's book, Influence: The Psychology of Persuasion. If I had to recommend one over the other, I'd probably pick Influence. That being said, both are great reads!
Would be a great book to give to salespeople in training sessions!
Top reviews from other countries
The book has been divided into small easy to read chapters, which is good for those who don't want to wade through scientific papers to get to the key points. There are those that may argue that the book has been simplified for the mass audience - to which I say great. It is an easy read full of really useful tips, especially if you want to market your business effectively. Some of which are referenced in The Brighter Marketing Bible for Small Businesses as I thought they would help small businesses understand how to market effectively to their customers.
Mike Clayton, author of Brilliant Influence: What the Most Influential People Know, Do and Say
Some really good techniques in here. Is a bit if-y in the middle, is great at the start and end.
Though the content in itself is valuable. I'd like a better structured version of this book. And one that would make the points easier to remember.