Q. What's the difference between Alexa and Echo?
A. Alexa and Echo work hand in hand—so you don’t have to use your hands. While there are lots of Echo devices, there’s only one Alexa. Alexa puts the smart in Echo smart speakers, screens, and wearables. Alexa lives in the cloud, which means you can ask Alexa for help wherever you find Alexa —in Echo, Fire TV, Fire tablets, and other Alexa Built-In Devices. Alexa is even in the Alexa app on your smartphone.