A estratégia do oceano azul [Blue Ocean Strategy]: Como criar novos mercados e tornar a concorrência irrelevante

A estratégia do oceano azul [Blue Ocean Strategy]: Como criar novos mercados e tornar a concorrência irrelevante Audible Audiobook – Unabridged

4.7 out of 5 stars 1,422 ratings

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Product details

Listening Length 10 hours and 32 minutes
Author W. Chan Kim, Renée Mauborgne
Narrator Reinaldo Rodrigues
Audible.ca Release Date March 18 2022
Publisher Editora Sextante
Program Type Audiobook
Version Unabridged
Language Portuguese
ASIN B09VYC6K94
Narration accent Brazilian Portuguese

Customer reviews

4.7 out of 5 stars
4.7 out of 5
1,422 global ratings

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Thiago de Santana Santos
4.0 out of 5 stars Vale mais pelo conceito "OCEANO AZUL" e de quebra traz técnicas para manter-se nele!
Reviewed in Brazil 🇧🇷 on January 28, 2019
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94 people found this helpful
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Álvaro D.
5.0 out of 5 stars Interessante
Reviewed in Brazil 🇧🇷 on November 18, 2022
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5 people found this helpful
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Tércia Temóteo
3.0 out of 5 stars Tenha tempo para lê, rabiscar e fazer anotações.
Reviewed in Brazil 🇧🇷 on May 6, 2022
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3 people found this helpful
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Cliente Kindle
5.0 out of 5 stars Além do conceito, traz ferramentas práticas
Reviewed in Brazil 🇧🇷 on November 14, 2020
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Cliente Kindle
5.0 out of 5 stars Além do conceito, traz ferramentas práticas
Reviewed in Brazil 🇧🇷 on November 14, 2020
Já nas primeiras folhas se sente o quanto este livro é consistente em seu conceito, uma olhada no índice e se nota que traz ferramentas e análises que dão base para seu ponto de vista, bem não há muito a acrescentar diante de um Best Seller. Para mim que buscava uma estratégia de mercado fora dos padrões convencionais que Nos afogam cada dia mais na briga corpo à corpo com a concorrência, é perfeito.
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7 people found this helpful
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jose sa'ntos
3.0 out of 5 stars O que mais pode ser feito
Reviewed in Brazil 🇧🇷 on February 2, 2021
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2 people found this helpful
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