Doesn't smell like coconut at all. The consistency is very slimy, so it's hard to "spread" on the dog, most of it goes in the tub (it's blue so you can see all the waste!).
It does smell ok good (not strong at all and my pup doesn't smell (like the shampoo) when she's dry) and it does clean. I'm not sure my dog is more white because of it though (she is a black dog after all... just joking, she's white).
it cleans and it's soapless, just what's needed for a white dog. I don't love it, but that's a personal opinion. Price was just fine and that's the reason why I got it.