No matter what I do, I keep coming back to this product. Let me start off by saying I like to believe that the more money you spend, the better the product (honestly, I consider myself a product snob).Except this happened. I bought this product long before I realized what "high end" meant. I decided to ditch it back in August for a far more expensive heat protector thinking it would be so much better for my hair. Again, if I was spending more money on it, that meant it HAD to be better, right? WRONG. I used maybe 1/4 of the bottle, every which way, thinking I was using it wrong because it was giving my hair the worst texture. I decided to go back to my old ways and stick with this guy...the holy grail of my hair care. Save your money on the expensive brand, get this. I swear by it...and so does my hair. Lesson learned LOL.