Seems it not written in the culturally traditional way - would be better if it was “what does a ____ say? Then answer. BUT, my 11 month old LOVES it. The size, which some complain about in reviews, is PERFECT for his little hands. He cannot flip through other board books as easily. The flaps are durable, not easy to rip out. He is fussiest in the car, so I keep it there. It is definitely his favourite of all books.