I order it and it arrives at my door cheaper or at the same cost as the store but I don't have to leave the house and no shipping costs. What more can you ask for! I mostly print fast and economically but have great results. Great value, genuine item, made in Japan and seems to print forever...I don't refill when I get the warning my ink is low. I use ALL of my cartridge and it lasts far past the warnings. It seems to run out when I am out of town and my husband has to print off several pages of agreements though. I guess that's Murphy's Law.