Customer Review

Reviewed in Canada on October 6, 2013
Gino recounts in fairly simplified terms a long series of academic experiments, mostly using students with occasional field trials or anecdotes from the psychology literature, to illustrate some basic principles of judgement errors. The majority of the book emphasizes this research approach, drawing conclusions or recommendations stated in didactic phrases - however, the book stops at WHY, and doesn't go on to explain in similar detail HOW to retrain yourself (or others) to avoid or at least realize an opportunity.

The range of experiments and collaborators speak to the author's lively and inquiring mind!
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