Customer Review

Reviewed in Canada 🇨🇦 on April 9, 2001
This book offers great insights into change and cognitive mapping, and it offers great teaching stories, for example:
"Karl Weick tells a story about a military unit that was operating under difficult circumstances in the Alps during Word War II. The commanding officer had sent a reconnaissance squad to scout out the surrounding area. A day passed, and the squad had not returned. It was feared that it was lost. Three days later, to everyone's relief, the squad returned. It had become lost and very discouraged when one of the men remembered that he had a map in his pack. This discovery brought a surge of hope and renewed energy. The squad leader took the map and led the squad safely back. The story was recounted to the relieved commanding officer, who summoned the squad leader to his tent and commended him for his fine work. It was not until later that the commanding officer noticed the map and realized that it was not a map of the Alps at all but one of the Pyrenees.
"Weick points out that a good outcome can result from a flawed map. In this case, the map was a symbol that raised hope and energy. It allowed the squad leader to organize his men and get them to believe in a common strategy of action. The fact that the squad was again moving allowed the men to begin to calculate and think about where they were going. Even though their basic assumptions were wrong, the process of acting and calculating allowed them to learn and resolve their problem.
"Deep change works in a similar way. Once we have our sense of direction, we need to get organized, pack our gear, get motivated, and move on out. This process introduces new information and allows us to make choices and progress and grow our way forward. The process also transmits signals to others, and they are attracted by courage and motivation."
If you are interested in change, you must read this book.
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