This chili powder is not hot/spicy, let me give an example. Jalapeno harvested in summer is very mild, let's say 1/10 (10 being very spicy with respect to Jalapeno pepper). but Jalapeno harvested in cold weather it's very spicy, let's say 10/10 (in Jalapeno spicy scale).
This chili I rate around 3/10, you can taste the spiciness but doesnt have that same kick as Jalapeno harvested in cold weather. Very disappointed, DO NOT BUY.