This kids toothpaste is in nice tube which prevents kids from making a mess. My 5 yrs old daughter used to spread toothpaste everywhere on the sink but after getting this , she just doesn't do that anymore. I liked the idea. Pricewise, it is cheaper than other kids' toothpaste in the market. I only gave four stars because my daughter did not like its flavour at all and I had to buy another one from the superstore.