Customer Review

Reviewed in Canada on June 2, 2017
Great insights into how our biases lead us to make suboptimal decisions but the book need to be this long? Daniel won a noble prize for essentially proving that the Utility Theory we have been learning in economics for decades is wrong. Utility Theory assumes we are rational decision makers and when we have a choice we will always make the optimal decision. Through creative research methods, Daniel and Co. successfully illustrated that we are in fact not rational and that our biases lead us astray. The book is divided into four segments; first part is focused on how bad we are at statistics; the second part is the main chunk focused on our cognitive biases and decision-making abilities; next, he talks about how we can improve our abilities and be cognizant of these biases; finally, and I enjoyed this part the most, he talks about what makes us happy and divides happiness into the "remembering" and "experiential" happiness. I think the final piece has borrowed some work from Daniel Gilbert's Stumbling Upon Happiness.

Would I recommend it? Absolutely, I have been highly recommending this book to everyone I know. Daniel does an excellent in making this a very readable and enjoyable book.

Cons: The book is fairly longer than it needs to be. Daniel often goes off on a tangent and I lose track of what his point is.
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