Simply doesn't taste like Jerk to me. Mouth full of cinnamon. I believe in this brand so much I bought 3 of them. That was a mistake. Can't return them to Amazon apperently. Was disappointed with that fact as well. Some may find this appealing, but I think anyone who knows what Jerk spiced food tastes like, or anyone who doesn't adore cinnamon, will be disappointed.
I'm going to try to work with this spice by adding chilli flakes to my chicken when I cook with it. Hopefully that will help with the flavor and take away from the prominent Cinnamon flavor.