"Typically a top management team goes off for three days," writes the author Quinn. "They hole up in a room with lots of flip charts and go to work." Then he says that when they're through they typically write words on small cards and pass them out to employees. Sadly, he observes these cards are "ignored and things go on as before." The premise underlying this book is that Quinn would have us care enough to change this way of thinking. The key, he says, is to stop doing things out of self-interest and start identifying and going after the shared goals of the group. He does a nice job of working good examples into his text. He also points out how risky it is to be a true leader since it involves overcoming a fear of failure when trying something new. He also does a nice job of making clear that hierarchy in itself is not a bad thing; it's only bad when they're perceived as mechanisms that result in getting nothing done. "Hierarchies become frozen bureaucracies due to the failure of human courage." He makes a compelling case for why it's crucial to skip the hollow words and dare to lead toward change. Only then can organizations hope for real change.