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Brag Hardcover – May 21 2003

4.4 4.4 out of 5 stars 493 ratings

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Product description

From Amazon

Brag! is a whip smart tool kit--one that tampers with our beliefs about humility by defining bragging as an act of authenticity. Peggy Klaus, a Fortune 500 communication coach, sharpened her strategies in Hollywood, "the bragging capitol of the world," where she learned the art of tooting your horn, without blowing it. "To brag is to talk about your best self with pride and passion in a conversational manner." explains Klaus. She includes a snappy "Bragging Dictionary" with highly practical techniques including instructions for the "Bragalogue," a brief memorable elevator pitch and a "Brag bag," the collection of your greatest hits with colorful details that can be easily accessed.

Bragging rights and responsibilities are surveyed in a variety of situations: the co-worker who takes credit, techno-bragging online, performance reviews, job interviews and working a room. Klaus peppers her points with examples from her coaching sessions and seminars, sample dialogues and self-assessments. Although several examples may seem too studied, Klaus has much to brag about. This is a book that will change the way you think about the slippery skill of selling yourself. --Barbara Mackoff

From Publishers Weekly

"Using the same techniques that have turned thousands of professionals and executives into skillful self-promoters," Klaus, a Fortune 500 communication consultant, teaches how to make an impact in today's unstable business market by becoming "a master of artful bragging." Klaus's persuasive writing style and authentic tone combined with real-life anecdotes culled from her 10 years conducting training seminars show off the transformative effect successful bragging can have on a career (including the author's own), while deflating any fears readers may have of coming off as phony, arrogant or obnoxious. Creating a "bragalogue"(or short, enthusiastic, continually updated story showcasing strengths and accomplishments) that you can deliver comfortably and sincerely is key to "planting seeds for the future" or standing out in interviews, performance reviews or networking situations. Sample conversations, self-evaluation surveys, advice on avoiding common bragging pitfalls, hints on body language and concrete tips for stay-at-home moms, freelancers, retirees and recent college grads lend a hands-on feel to this valuable business primer.
Copyright 2003 Reed Business Information, Inc.

Product details

  • Publisher ‏ : ‎ Warner Business Books (May 21 2003)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 0446531790
  • ISBN-13 ‏ : ‎ 978-0446531795
  • Item weight ‏ : ‎ 338 g
  • Dimensions ‏ : ‎ 14.61 x 2.22 x 21.59 cm
  • Customer Reviews:
    4.4 4.4 out of 5 stars 493 ratings

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You may have seen Peggy Klaus on Nightline, the Today Show, and 20/20 or read her advice in the Wall Street Journal, Fortune, Newsweek, The New York Times, BusinessWeek, and O magazine. You may know her as the “brag lady” or—as one newspaper called her—a "bragologist” because of her popular book, BRAG! The Art of Tooting Your Own Horn Without Blowing It (Hachette Books Group, Hardcover 2003, Paperback 2004). Or you may know Klaus for the soft skills savvy she promotes in her second tome, The Hard Truth About Soft Skills: Workplace Lessons Smart People Wish They’d Learned Sooner (Collins, January 2008).

For more than a decade Klaus has provided communication and leadership training programs, keynotes, and executive coaching at leading corporations and organizations worldwide. Her client list reads like a who’s who of Fortune 500 companies, including firms such as JP Morgan Chase, MasterCard, Computer Associates, Chevron Corporation, Deloitte, General Mills, Goldman Sachs, The National Football League, Pacific Gas & Electric Company, American Express, Mattel, Booz Allen Hamilton, Kaiser Permanente, and PriceWaterhouseCoopers, among others. She reaches thousands each year through her workshops, keynotes and executive coaching.

With advanced degrees in drama, speech, and theatre from London's Royal Academy of Music and the Drama Studio, Klaus began her career as an actor and classical singer. She then moved to Hollywood to become a producer, director, and coach who worked with actors, comedians, musicians, and broadcast news talent for productions at Paramount Studios, Warner Brothers, ABC, CBS, and NBC TV, among others.

In the mid 90’s, Klaus started getting panicked calls from friends on Wall Street and in Silicon Valley asking for help with their presentations at industry and press conferences, client meetings, and congressional hearings. Applying the same performance and communication techniques that she used successfully with stage, television, and film performers, Klaus left Hollywood behind to start Klaus & Associates. She quickly earned a reputation for teaching business professionals how to bring their best, most authentic and dynamic self to every situation.

Taking her message from the boardroom to the classroom, Klaus has lectured to students and faculty at the University of California, Berkeley Haas School of Business, Boalt School of Law, and the Harvard School of Public Health & Sciences. She has also served as lecturer at Harvard University’s Kennedy School of Government and School of Public Health; Wharton’s Executive MBA Program; the University of California, Davis MBA Program; Pepperdine University School of Law; and Smith College’s Executive MBA Program. Klaus currently sits on the board of the Young Women’s Leadership Network and has served as a member of the Women’s Leadership Board of Harvard's Kennedy School of Government, the Financial Women's Association of San Francisco Board, and on the SAGE Scholars Advisory Board at the University of California, Berkeley.

Following her passion for working with youth, in early 2004 Klaus launched BRAG! Connections, a unique program in which teen girls are paired with professional women to learn and practice networking and self-promotion skills. Continuing her work with youth, she developed the educational curriculum, Soft Skills 101: Lessons for Teens on Getting Ahead at School, at Work, and in Life.

When she is not coaching, training, lecturing, making television appearances, or giving keynotes in the US, Europe, and Asia, Klaus can be found in Berkeley, California, where she lives with her husband and their adorable pup, Ernie.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
493 global ratings

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