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Name: Product Design: Baxter, Mike: 9781138442863: Books - Amazon.ca
Rating: 4.1 (13 reviews)

Mike Baxter

Product Design Hardcover – Aug. 14 2018

by Mike Baxter (Author)

4.1 13 ratings

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The discovery of market needs and the manufacture of a product to meet those needs are integral parts of the same process. Since most textbooks on new product development are written from either a marketing or an engineering perspective, it is important for students to encounter these two aspects of product development together in a single text.

Product Design: Practical Methods for the Systematic Development of New Products covers the entire new product development process, from market research through concept design, embodiment design, design for manufacture, and product launch. Systematic and practical in its approach, the text offers both a structured management framework for product development and an extensive range of specific design methods. Chapters feature "Design Toolkits" that provide detailed guidance on systematic design methods, present examples with familiar products, and conclude with reviews of key concepts.

This major text aims to turn the often haphazard and unstructured product design process into a quality-controlled, streamlined, and manageable procedure. It is ideal for students of engineering, design, and technology on their path to designing new products.

ISBN-10

1138442860
ISBN-13

978-1138442863
Edition

1st
Publisher

CRC Press
Publication date

Aug. 14 2018
Language

English
Dimensions

26.1 x 2.7 x 18.4 cm
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Product description

About the Author

Mike Baxter

Product details

Publisher ‏ : ‎ CRC Press; 1st edition (Aug. 14 2018)
Language ‏ : ‎ English
ISBN-10 ‏ : ‎ 1138442860
ISBN-13 ‏ : ‎ 978-1138442863
Item weight ‏ : ‎ 453 g
Dimensions ‏ : ‎ 26.1 x 2.7 x 18.4 cm

Customer Reviews:
4.1 13 ratings

About the author

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Mike Baxter

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Mike Baxter has been awarded a PhD in Science, a personal Professorship and Chartered Designer status. He has enjoyed a variety of careers: product designer, higher education college dean, web entrepreneur, independent researcher, author, keynote speaker, business thought-leader, company director, and, early in his working life, trawlerman and animal welfare scientist.

He has been a business consultant since 2001 for some of the world's biggest brands (e.g. Cisco, Google, HSBC, Lilly, Skype, Sony PlayStation) and an advisor to some of London's fastest growing tech start-ups and to leading UK universities. Mike's company, Goal Atlas Ltd, was established in 2014 to work with leaders and teams to facilitate the systematic, hands-on management of effective strategies (www.goalatlas.com).

Mike lives with his family in a houseboat on the River Thames in West London.

Customer reviews

4.1 out of 5

13 global ratings

5 star		60%
4 star		9%
3 star		12%
2 star		19%
1 star 0% (0%)		0%

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Top reviews from other countries

Annie

Four Stars

Reviewed in the United Kingdom 🇬🇧 on November 12, 2014

Verified Purchase

Great book

lindsey brinkworth

Five Stars

Reviewed in the United Kingdom 🇬🇧 on March 12, 2015

Verified Purchase

great book for product design students has a little bit of everything you need!

Amazon Customer

really came in useful.

Reviewed in the United Kingdom 🇬🇧 on November 27, 2015

Verified Purchase

This was highly advised by my lecturer, really came in useful.

Chris A

Classic

Reviewed in the United States 🇺🇸 on May 18, 2014

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The paradox of successful design is to have a system for being novel. This offers a classic view of how to channel creativity and organize the chaos of invention. Much of this is common sense, but it is useful to have the wisdom in one place. I got this book because my design methods class professor kept quoting it, and the lessons taught are valuable, practical, and still applicable many years after the book was written.

2 people found this helpful

Vibhas Jain

best product design book i've ever read

Reviewed in the United States 🇺🇸 on May 2, 2011

Verified Purchase

i've noticed that the older books get (date of publishing), the more information they seem to have. this book is a prime example.
A lot of books about design theory and process just dabble around, trying to fill 300 pages with stuff you could read in a magazine article.
The author knows what he is talking about and thoroughly explains everything, with diagrams, illustrations, charts etc.

i.e. REAL, USEFUL, INFORMATION, not another sermon from someone trying to unlock the 'secrets of innovation' by sharing 'new ways of thinking'.

This book proposes, explains and proves that a carefully planned and executed process makes for best selling products.

2 people found this helpful

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Product Design Hardcover – Aug. 14 2018

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About the author

Mike Baxter

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