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Product Design Hardcover – Aug. 14 2018

4.1 4.1 out of 5 stars 13 ratings

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About the Author

Mike Baxter

Product details

  • Publisher ‏ : ‎ CRC Press; 1st edition (Aug. 14 2018)
  • Language ‏ : ‎ English
  • ISBN-10 ‏ : ‎ 1138442860
  • ISBN-13 ‏ : ‎ 978-1138442863
  • Item weight ‏ : ‎ 453 g
  • Dimensions ‏ : ‎ 26.1 x 2.7 x 18.4 cm
  • Customer Reviews:
    4.1 4.1 out of 5 stars 13 ratings

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Mike Baxter has been awarded a PhD in Science, a personal Professorship and Chartered Designer status. He has enjoyed a variety of careers: product designer, higher education college dean, web entrepreneur, independent researcher, author, keynote speaker, business thought-leader, company director, and, early in his working life, trawlerman and animal welfare scientist.

He has been a business consultant since 2001 for some of the world's biggest brands (e.g. Cisco, Google, HSBC, Lilly, Skype, Sony PlayStation) and an advisor to some of London's fastest growing tech start-ups and to leading UK universities. Mike's company, Goal Atlas Ltd, was established in 2014 to work with leaders and teams to facilitate the systematic, hands-on management of effective strategies (

Mike lives with his family in a houseboat on the River Thames in West London.

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4.1 out of 5 stars
4.1 out of 5
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4.0 out of 5 stars Four Stars
Reviewed in the United Kingdom 🇬🇧 on November 12, 2014
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Reviewed in the United Kingdom 🇬🇧 on March 12, 2015
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5.0 out of 5 stars really came in useful.
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5.0 out of 5 stars Classic
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Vibhas Jain
5.0 out of 5 stars best product design book i've ever read
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