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![Brag!: The Art of Tooting Your Own Horn without Blowing It by [Peggy Klaus]](https://m.media-amazon.com/images/I/41n97l9zp4L._SY346_.jpg)
Brag!: The Art of Tooting Your Own Horn without Blowing It Kindle Edition
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- LanguageEnglish
- PublisherBalance
- Publication dateOct. 23 2008
- File size1329 KB
Product description
About the Author
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Review
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Bragging rights and responsibilities are surveyed in a variety of situations: the co-worker who takes credit, techno-bragging online, performance reviews, job interviews and working a room. Klaus peppers her points with examples from her coaching sessions and seminars, sample dialogues and self-assessments. Although several examples may seem too studied, Klaus has much to brag about. This is a book that will change the way you think about the slippery skill of selling yourself. --Barbara Mackoff
--This text refers to an alternate kindle_edition edition.From Publishers Weekly
Copyright 2003 Reed Business Information, Inc. --This text refers to an alternate kindle_edition edition.
Product details
- ASIN : B001J2UVA2
- Publisher : Balance (Oct. 23 2008)
- Language : English
- File size : 1329 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 234 pages
- Best Sellers Rank: #310,245 in Kindle Store (See Top 100 in Kindle Store)
- #256 in Career Guides (Kindle Store)
- #366 in Business Communications (Kindle Store)
- #549 in Interpersonal Relations eBooks
- Customer Reviews:
About the author

You may have seen Peggy Klaus on Nightline, the Today Show, and 20/20 or read her advice in the Wall Street Journal, Fortune, Newsweek, The New York Times, BusinessWeek, and O magazine. You may know her as the “brag lady” or—as one newspaper called her—a "bragologist” because of her popular book, BRAG! The Art of Tooting Your Own Horn Without Blowing It (Hachette Books Group, Hardcover 2003, Paperback 2004). Or you may know Klaus for the soft skills savvy she promotes in her second tome, The Hard Truth About Soft Skills: Workplace Lessons Smart People Wish They’d Learned Sooner (Collins, January 2008).
For more than a decade Klaus has provided communication and leadership training programs, keynotes, and executive coaching at leading corporations and organizations worldwide. Her client list reads like a who’s who of Fortune 500 companies, including firms such as JP Morgan Chase, MasterCard, Computer Associates, Chevron Corporation, Deloitte, General Mills, Goldman Sachs, The National Football League, Pacific Gas & Electric Company, American Express, Mattel, Booz Allen Hamilton, Kaiser Permanente, and PriceWaterhouseCoopers, among others. She reaches thousands each year through her workshops, keynotes and executive coaching.
With advanced degrees in drama, speech, and theatre from London's Royal Academy of Music and the Drama Studio, Klaus began her career as an actor and classical singer. She then moved to Hollywood to become a producer, director, and coach who worked with actors, comedians, musicians, and broadcast news talent for productions at Paramount Studios, Warner Brothers, ABC, CBS, and NBC TV, among others.
In the mid 90’s, Klaus started getting panicked calls from friends on Wall Street and in Silicon Valley asking for help with their presentations at industry and press conferences, client meetings, and congressional hearings. Applying the same performance and communication techniques that she used successfully with stage, television, and film performers, Klaus left Hollywood behind to start Klaus & Associates. She quickly earned a reputation for teaching business professionals how to bring their best, most authentic and dynamic self to every situation.
Taking her message from the boardroom to the classroom, Klaus has lectured to students and faculty at the University of California, Berkeley Haas School of Business, Boalt School of Law, and the Harvard School of Public Health & Sciences. She has also served as lecturer at Harvard University’s Kennedy School of Government and School of Public Health; Wharton’s Executive MBA Program; the University of California, Davis MBA Program; Pepperdine University School of Law; and Smith College’s Executive MBA Program. Klaus currently sits on the board of the Young Women’s Leadership Network and has served as a member of the Women’s Leadership Board of Harvard's Kennedy School of Government, the Financial Women's Association of San Francisco Board, and on the SAGE Scholars Advisory Board at the University of California, Berkeley.
Following her passion for working with youth, in early 2004 Klaus launched BRAG! Connections, a unique program in which teen girls are paired with professional women to learn and practice networking and self-promotion skills. Continuing her work with youth, she developed the educational curriculum, Soft Skills 101: Lessons for Teens on Getting Ahead at School, at Work, and in Life.
When she is not coaching, training, lecturing, making television appearances, or giving keynotes in the US, Europe, and Asia, Klaus can be found in Berkeley, California, where she lives with her husband and their adorable pup, Ernie.
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The great thing about this book is that it's all established from a point of authenticity, very much like the personal branding approach. It is not about being BRASH or BOASTFUL , in the current climate you can probably not afford to be those either.
If a company has not made any downsizing announcements yet, you can be 99.9% sure that the senior team have had those discussions. The conversation that is included in that is looking at an employees value to the organization.
The harsh reality of todays workplace and career management in general is that you cannot rely on others to keep an watchful eye over your career - they are too concerned with their own and after all you know yourself best and what you are good at.
Enter some of the great suggestions from the BRAG! book. This book is one of my recommended reads for those looking in to the whole concept of personal branding and if that type of approach sits comfortably with them, it's a start , by no means a definitive piece but a good start. What I really like about this book is that it has some great suggestions for people in just about every eventuality - even if you are not working or looking to return to the workforce.
Start off by looking at the "Take 12" Self Evaluation - which can actually be downloaded from the book's related web site. This evaluation gets you to look at what you have done in terms of development, are good at, known for and remembered.
This is the basis for formulating your 'brag bites' and 'bragalogues' - sound bites or taglines and mini elevator speeches that can be used at various 'bragging' opportunities with different target audiences.
A shortfall of the book (or at least my copy!) is that because it was published in 2003 it is a way behind the times with regards to the advances in social networking etc. The Techno-Brag certainly needs updating - but makes some good solid points about having a clear plan.
For those of you in more active job search the book is also relevant and has a chapter devoted to the Job Interview and bragging your way in the door . Also speaks my language in not relying on the resume to do the talking for you - Peggy Klaus talks about once you are in the door - I believe this has equal merit well before that too.
And for those happy where they are and looking to get along internally the chapter around Performance Reviews is also another good example of using the brag to great effect.
A quick pick up and read book, likely can be finished in a couple of evenings - after all how many more series of Survivor or 24 are going to be that different?
At least this book will give you some practical skills and ideas that apply to the real world - not those of fiction or reality TV.
I ho-hummed as I opened the book thinking it would be yet another inspirational speaker writing a book bragging about her success and that everyone else should be inspired. Inspirational speakers have never been that inspirational to me - probably because their "inspiration" lasts as long as it takes for me to get back to my car (usually at the top level of the parking lot furthest away from the auditorium). Once I'm behind the wheel of my car I am thrust back into my own world wondering what just happened. Hadn't I felt great just a few moments before? Wasn't I ready to go get 'em? Wasn't I determined to get going and make a success of my business?
I read the first paragraph of the Introduction of Brag! and Peggy Klaus had me hooked. Wait a minute. I know she was talking about her own background in her narrative, but it sounded as if she was talking about me! She speaks of her father telling her as a child, " ...don't toot your own horn; if you do a good job people will notice you." My parents and Sunday School teachers said that all the time, too, and more. "Bragging is a big no-no." "The Bible says that modesty is a virtue." No wonder I never really liked inspirational speakers. They come off as giant braggarts. According to Peggy Klaus, they're not doing it right.
Countless phrases of virtue and avoidance of being obnoxious and self-aggrandizing hang in the back of my head waiting to pounce as soon as someone asks me what I do. I murmur, "I'm a graphic designer" only half-believing that I deserve the title despite my success. "Graphic designer?" they ask. "Does that mean you do, like, brochures and stuff like that?" "Yeah," I answer. And then the conversation falls flat.
This is where Peggy Klaus picks up the pace and tells you right out that if you don't speak up for yourself, no one else will. However, there is an art to this type of communication. Peggy spends the remaining 190 pages helping you take stock of what you have to brag about while you make yourself a "Brag Bag" full of "Brag Bites" and a few good "Bragalogues" to fit various situations. She also has some plain talk rebuttals to the "buts" we all have to talking about ourselves. My favorite:
" 'But... do I really need to brag 24/7?' Like the Scouts, be prepared... to toot at any time. That doesn't mean, however, that you do it all the time or that you do it at inappropriate times or places. You do it when it feels comfortable. And learning how to make it feel more comfortable is what this book is all about."
Peggy's examples are plentiful and, if you're like me, you'll see yourself in her examples more than once. She's not just any braggart, she's the best! Her natural way of writing (read: unpretentious), extremely practical advice, recommendations and her sense of humor combine to make this my favorite book of my business reading and the book that, right now, is making the most impact in my life and in my business.
-Anna Kris Bell
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Top reviews from other countries

I was brought up being told "don't boast, nobody will like you if you boast", i.e. it is completely counter-productive. This book showed my that approach is wrong, and now I'm off tooting!


