It is well documented that working hard isn't enough to keep your professional star rising: Self-promotion is recognized as one of the most important attributes for getting ahead. But learning to share your talents and successes without coming across as smug or rehearsed is a tricky skill. Now, Peggy Klaus, top communication and leadership coach, has developed a program that will teach anyone to brag - and get away with it. Filled with practical examples of ways in which people in various work-life stages can promote themselves, Klaus teaches readers to communicate strengths and accomplishments without appearing too opportunistic, eager, egotistical, or self-aggrandizing. Now, anyone can communicate with style and substance - in any situation - and walk away shining like the star they are.

Listening Length

2 hours and 57 minutes
Author

Peggy Klaus
Narrator

Peggy Klaus
Audible release date

July 2 2003
Language

English
Publisher

Balance
ASIN

B071HP5WWW
Version

Abridged
Program Type

Audiobook
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Name: Brag! The Art of Tooting Your Own Horn Without Blowing It &#40;Audible Audio Edition&#41;: Peggy Klaus, Peggy Klaus, Balance: Amazon.ca: Books
Rating: 4.4 (493 reviews)

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Product details

Listening Length	2 hours and 57 minutes
Author	Peggy Klaus
Narrator	Peggy Klaus
Audible.ca Release Date	July 02 2003
Publisher	Balance
Program Type	Audiobook
Version	Abridged
Language	English
ASIN	B071HP5WWW
Best Sellers Rank	#53,306 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #552 in Communication & Social Skills #964 in Business Communications (Books) #1,075 in Career Guides (Books)

Customer reviews

4.4 out of 5

493 global ratings

5 star		65%
4 star		22%
3 star		8%
2 star		4%
1 star		2%

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Top reviews from Canada

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CC2006

Brag—i

Reviewed in Canada 🇨🇦 on July 21, 2021

Verified Purchase

This book is an invaluable tool for anyone in the workplace. It was instrumental in providing insights to sharing my story in interviews and crating more opportunities for me. Highly recommend it!!

Helpful

Xandria

Worth the read and there are many good points to implement

Reviewed in Canada 🇨🇦 on December 17, 2017

Verified Purchase

Worth the read and there are many good points to implement. When I need to brush up my marketing and promo lingo I reach for this book. Good value for the money.

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Elaine

Five Stars

Reviewed in Canada 🇨🇦 on July 18, 2017

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good read

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Paul Copcutt

Its NOT about the bragging rights!

Reviewed in Canada 🇨🇦 on February 17, 2009

Brag to many of you would be considered a four letter word that is considered not one you want to be associated with. But take a look at the full title before you start to judge.

The great thing about this book is that it's all established from a point of authenticity, very much like the personal branding approach. It is not about being BRASH or BOASTFUL , in the current climate you can probably not afford to be those either.

If a company has not made any downsizing announcements yet, you can be 99.9% sure that the senior team have had those discussions. The conversation that is included in that is looking at an employees value to the organization.

The harsh reality of todays workplace and career management in general is that you cannot rely on others to keep an watchful eye over your career - they are too concerned with their own and after all you know yourself best and what you are good at.

Enter some of the great suggestions from the BRAG! book. This book is one of my recommended reads for those looking in to the whole concept of personal branding and if that type of approach sits comfortably with them, it's a start , by no means a definitive piece but a good start. What I really like about this book is that it has some great suggestions for people in just about every eventuality - even if you are not working or looking to return to the workforce.

Start off by looking at the "Take 12" Self Evaluation - which can actually be downloaded from the book's related web site. This evaluation gets you to look at what you have done in terms of development, are good at, known for and remembered.

This is the basis for formulating your 'brag bites' and 'bragalogues' - sound bites or taglines and mini elevator speeches that can be used at various 'bragging' opportunities with different target audiences.

A shortfall of the book (or at least my copy!) is that because it was published in 2003 it is a way behind the times with regards to the advances in social networking etc. The Techno-Brag certainly needs updating - but makes some good solid points about having a clear plan.

For those of you in more active job search the book is also relevant and has a chapter devoted to the Job Interview and bragging your way in the door . Also speaks my language in not relying on the resume to do the talking for you - Peggy Klaus talks about once you are in the door - I believe this has equal merit well before that too.

And for those happy where they are and looking to get along internally the chapter around Performance Reviews is also another good example of using the brag to great effect.

A quick pick up and read book, likely can be finished in a couple of evenings - after all how many more series of Survivor or 24 are going to be that different?

At least this book will give you some practical skills and ideas that apply to the real world - not those of fiction or reality TV.

Helpful

InnerVoice

Wow! I think this book was written just for me!

Reviewed in Canada 🇨🇦 on June 26, 2004

Brag! was recommended to me highly... three different times. The third recommendation was because the book was on the "must read" list of a class I was taking on marketing. I finally bought the paperback version of the book since I was unable to find it at the local library.
I ho-hummed as I opened the book thinking it would be yet another inspirational speaker writing a book bragging about her success and that everyone else should be inspired. Inspirational speakers have never been that inspirational to me - probably because their "inspiration" lasts as long as it takes for me to get back to my car (usually at the top level of the parking lot furthest away from the auditorium). Once I'm behind the wheel of my car I am thrust back into my own world wondering what just happened. Hadn't I felt great just a few moments before? Wasn't I ready to go get 'em? Wasn't I determined to get going and make a success of my business?
I read the first paragraph of the Introduction of Brag! and Peggy Klaus had me hooked. Wait a minute. I know she was talking about her own background in her narrative, but it sounded as if she was talking about me! She speaks of her father telling her as a child, " ...don't toot your own horn; if you do a good job people will notice you." My parents and Sunday School teachers said that all the time, too, and more. "Bragging is a big no-no." "The Bible says that modesty is a virtue." No wonder I never really liked inspirational speakers. They come off as giant braggarts. According to Peggy Klaus, they're not doing it right.
Countless phrases of virtue and avoidance of being obnoxious and self-aggrandizing hang in the back of my head waiting to pounce as soon as someone asks me what I do. I murmur, "I'm a graphic designer" only half-believing that I deserve the title despite my success. "Graphic designer?" they ask. "Does that mean you do, like, brochures and stuff like that?" "Yeah," I answer. And then the conversation falls flat.
This is where Peggy Klaus picks up the pace and tells you right out that if you don't speak up for yourself, no one else will. However, there is an art to this type of communication. Peggy spends the remaining 190 pages helping you take stock of what you have to brag about while you make yourself a "Brag Bag" full of "Brag Bites" and a few good "Bragalogues" to fit various situations. She also has some plain talk rebuttals to the "buts" we all have to talking about ourselves. My favorite:
" 'But... do I really need to brag 24/7?' Like the Scouts, be prepared... to toot at any time. That doesn't mean, however, that you do it all the time or that you do it at inappropriate times or places. You do it when it feels comfortable. And learning how to make it feel more comfortable is what this book is all about."
Peggy's examples are plentiful and, if you're like me, you'll see yourself in her examples more than once. She's not just any braggart, she's the best! Her natural way of writing (read: unpretentious), extremely practical advice, recommendations and her sense of humor combine to make this my favorite book of my business reading and the book that, right now, is making the most impact in my life and in my business.
-Anna Kris Bell
Catchphrase Graphics

One person found this helpful

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Top reviews from other countries

GlowingCactus

For people that are good and aren't being recognised.

Reviewed in the United Kingdom 🇬🇧 on September 26, 2015

Verified Purchase

An excellent book that explains why you need to tell other people how good you are and gives you pointers on how to do it in ways that you are comfortable with.

I was brought up being told "don't boast, nobody will like you if you boast", i.e. it is completely counter-productive. This book showed my that approach is wrong, and now I'm off tooting!

One person found this helpful

Ms A Morris

Brag your best self

Reviewed in the United Kingdom 🇬🇧 on June 20, 2021

Verified Purchase

A really helpful book, accessible style that a friend recommended prior to an interview. I got the job !! It really got across how to best share what you have to offer - I recommend it!!

Kirk Watson

Highly recommend

Reviewed in the United Kingdom 🇬🇧 on September 19, 2021

Verified Purchase

I love talking about myself 24/7 now so my boyfriend says

Olga

Excellent!

Reviewed in the United Kingdom 🇬🇧 on May 31, 2011

Verified Purchase

Extremely useful book for those shy or just not used to talk about themselves. When you are looking for a job or do networking, you need to present yourself and your achievements. Lots of people resent doing this. Peggy Klaus shows a reasonable way to do "bragging" decently. She describes approaches and exercises that you can use and do to learn this skill. On top of it, reading "Brag" and doing "bragging" did increase my self-awareness and self-confidence.

One person found this helpful

melanie anne newton

Review

Reviewed in the United Kingdom 🇬🇧 on December 15, 2016

Verified Purchase

This book was recommended to me by a colleague who recognised my introversion and reluctance to be self promoting. I have read the book in two days and loved it. I completed the activity and will maintain a brag bag now for any situation. Peggy writes in a clear way that connects the reader to the story. A fabulous resource.

One person found this helpful

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Brag! The Art of Tooting Your Own Horn Without Blowing It Audible Audiobook – Abridged

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Top reviews from Canada

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