
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
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– Unabridged
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The missing manual on how to apply Lean Startup to build products that customers love.
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges when trying to adopt Lean, because they feel like they lack specific guidance on what exactly they should be doing.
If you are interested in Lean Startup principles and want to apply them to develop winning products, this audiobook is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
- Determine your target customers
- Identify underserved customer needs
- Create a winning product strategy
- Decide on your Minimum Viable Product (MVP)
- Design your MVP prototype
- Test your MVP with customers
- Iterate rapidly to achieve product-market fit
This book was written by entrepreneur and Lean product expert Dan Olsen, whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product processes and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.
Entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable resource.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
- Listening Length9 hours and 54 minutes
- Audible release dateMay 19 2016
- LanguageEnglish
- ASINB07281JBRR
- VersionUnabridged
- Program TypeAudiobook
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Product details
Listening Length | 9 hours and 54 minutes |
---|---|
Author | Dan Olsen |
Narrator | Walter Dixon |
Audible.ca Release Date | May 19 2016 |
Publisher | Gildan Media, LLC |
Program Type | Audiobook |
Version | Unabridged |
Language | English |
ASIN | B07281JBRR |
Best Sellers Rank | #15,641 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #28 in Business Research & Development #46 in Production & Operations #49 in Production & Operations Management (Books) |
Customer reviews

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Top reviews
Top reviews from Canada
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I highly recommend Dan's book to people who are after building great meaningful products and am very thankful to have come across it myself.
The book covers everything you need to know, including: lean methodologies, human entered design, agile development and analytics. Of particular interest to me was the relationship between Product Management and Design. Olsen discusses in detail how the two roles partner with and support each other. His problem space and solution space framework was especially useful.
Thanks Dan!






Top reviews from other countries

I don't think anything in this book will surprise you if you are vaguely in that startup / lean world (unless you think you are but aren't ;-) but it might just give you some pointers as to your blind spots and how to actually, practically carry them out. It did for me.
The other major factor I like is that he is very honest in how he has carried out the research and it isn't overblown or unachievable for most (i.e. just re-hashing the methods that the latest unicorn did which doesn't really translate very often - Uber, which is occasionally mentioned, found a really untapped customer need with huge potential; this is quite rare as is obvious from its outstanding success). There is a lot of people out there that will tell you unless it's huge sample sizes and you are getting statistically significant evidence then it's not worth doing. This is impractical in many B2B cases where its high value but a niche product. He seems to agree and suggest a modest number of well done and structured tests can give you good (enough) insight. I liked this approach as it gets round the all or nothing and makes you apply some rigour to the middle pathway.

The book brings together ideas from Lean Startup and Lean UX to give you an actionable model for finding product-market fit. It consists of a 6-step process that explains how to:
Determine your target customers.
Identify underserved customer needs.
Create a winning product strategy.
Decide on your Minimum Viable Product (MVP).
Design your MVP prototype.
Test your MVP with customers.
Iterate rapidly.
It also comes with several real-world examples that illustrate the full product development lifecycle from a product management standpoint.

Two stars were deducted as it did feel a tad wordy in places with some elements repeated
