Traction: How Any Startup Can Achieve Explosive Customer Growth Audible Audiobook – Unabridged
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Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.
As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier - fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path.
Traction will teach you the 19 channels you can use to build a customer base and how to pick the right ones for your business. It draws on interviews with more than 40 successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You'll learn, for example, how to:
- Find and use offline ads and other channels your competitors probably aren't using
- Get targeted media coverage that will help you reach more customers
- Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
- Improve your search engine rankings and advertising through online tools and research
Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these 19 traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business.
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|Listening Length||7 hours and 24 minutes|
|Author||Gabriel Weinberg, Justin Mares|
|Audible.ca Release Date||October 23 2015|
|Publisher||Gildan Media, LLC|
|Best Sellers Rank|| #5,455 in Audible Books & Originals (See Top 100 in Audible Books & Originals) |
#21 in Starting a Business
#52 in Small Business
#81 in Marketing in Business Management
Top reviews from Canada
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1. It shows you how you can optimize traction channels for your product or service.
2. It provides detailed overview on different traction channels.
3. It provides steps on how to use the traction channels enable growth.
This book deserves a review if only for how it inspired me.
If you're a growth hacker or a VP of Marketing like me get the book. As one reviewer pointed out you can find all of this information for free in dozens of other blogs. And he's right. But I don't have that kind of time. I very much appreciated the curation and condensing of information by the author. I was able to read this book and implement a non-obvious growth hack in the course of a weekend. And the hack was 100% successful. Wow. Did that ever feel good. And yes there are too many mentions of Duck Duck Go. But I'm fine with it. Duck Duck Go is not my type of search engine but I gladly tolerated this product placement for the rewards that awaited me. If anybody wants to swap growth hack strategies contact me. I'm very easy to find.
Very Highly Recommended
Top reviews from other countries
Regardless, it’s a great book for newbies or even seasoned marketers as it’s well structured and easy to follow.
Regardless, I did read this book and felt that it was pretty poor. It's maybe useful for the first time start up tech founder but I found that much of it was only relevant to a small subset of businesses and was focused on digital trends quickly go out of date based on the speed of change.