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About Judy Robinett
Judy Robinett is the author of “Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup" (HarperCollins, January, 2019) and “How to Be a Power Connector: The 5-50-150 Rule,” #1 of The Top Ten Business Books of 2014 by Inc.com. Robinett is a business thought leader who is known as “the woman with the titanium digital Rolodex.” She has been profiled in Inc., Forbes, Venture Beat, Huffington Post, and Bloomberg Businessweek as a sterling example of the new breed of “super connectors” who use their experience and networks to accelerate growth and enhance profitability.
In her more than 30 years of experience as an entrepreneur and corporate leader, Robinett has served as the CEO of both public and private companies and in management positions at Fortune 500 companies. She has been on the advisory boards of Illuminate Ventures, an early-stage venture capital firm based in Menlo Park, California; Pereg Ventures, a venture capital firm based in New York; and Springboard Enterprises based in Washington, DC.
She was a managing director of Golden Seeds Angel Network (the third most active angel investment group and one of the largest in the U.S.); the CEO of publicly traded Medical Discoveries; and she served on the faculty of Goldman Sachs’s 10,000 Small Businesses program. She consults internationally with businesses looking for U.S. investors.
She was a member of the Department of Commerce team that defined performance criteria for the Malcolm Baldrige National Quality Award for Performance Excellence in Healthcare, for which she received an award from President Bill Clinton.
Robinett has given over 400 speeches worldwide for audiences at Deutsche Bank-London (TedX invitation only event), MIT, BIO-Europe, ActionCoach-Sao Paulo, Brazil (2019), CalPoly, AT&T, Westinghouse, and the Department of Energy.
She is the coauthor of a chapter in "Crowdfunding for Dummies" by Sherwood Neiss, Jason W. Best, and Zak Cassady-Dorion (Wiley, 2013).
Robinett lives near Salt Lake City, Utah.
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Books By Judy Robinett
Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate funding and lays out a strategic pathway for any entrepreneur to secure funding fast.
Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales.
Most business owners believe that their only feasible funding options are (1) savings or personal credit, (2) friends and family or (3) bank loans. They may have heard about venture capitalists or angel investors, but they don’t have enough information about what these investors do, what they can provide for a business, and on what terms. What’s worse, entrepreneurs often don’t know how to access the people who are looking to put their money into young companies with potential.
Finally, business owners don’t have enough expertise to navigate the treacherous waters of outside funding. Many small companies don’t believe they are the type of company that gets funded. Even when business owners are brave enough to look for the right outside investors, they don’t know how to create the compelling pitches or how to structure the deals that will get them the funding to expand and grow.
Crack the Funding Code will show readers how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. It will give readers the broader perspective—how funding works, how investors think, and what they need to hear to put their money where your mouth is. Every entrepreneur who reads this book will get easy-to-follow deal checklists, a roadmap of where and how to locate the best funding resources and top business mentors for their particular industry and/or geographical location, and a step-by-step process to create pitches that make their idea or business irresistible.
Create a personal "power grid" of influence to spark professional and personal success
"Other people have the answers, deals, money, access, power, and influence you need to get what you want in this world. To achieve any goal, you need other people to help you do it." -- JUDY ROBINETT
As anyone in business knows, strategic planning is critical to achieving long-term success. In How to Be a Power Connector, super-networker Judy Robinett argues that strategic relationship planning should be your top priority.
When you combine your specific skills and talents with a clear, workable path for creating and managing your relationships, nothing will stop you from meeting your goals. With high-value connections, you'll tap into a dynamic "power grid" of influence guaranteed to accelerate your personal and professional success.
Robinett uses her decades of experience connecting the world's highest achievers with one another to help you build high-value relationships. She reveals all the secrets of her trade, including proven ways to:
- Find and enter the best network "ecosystem" to meet your goals
- Reach even the most unreachable people quickly and effectively
- Get anyone's contact information within 30 seconds
- Create a "3-D connection" that adds value to multiple people at the same time
- Access key infl uencers through industry and community events
- Subtly seed conversation with information about interests and needs
- Use social media to your best advantage
Robinett has based her methods on solid research proving that social groups begin to break up when they become larger than 150 people, and that 50 members is the optimal size for group communication. As such, she has developed what she calls the "5+50+100" method: contact your top 5 connections daily, your Key 50 weekly, and your Vital 100 monthly. this is your power grid, and it will work wonders for your career.
Nothing will stop you when you learn How to Be a Power Connector.