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About Jack Fuller
Jack Fuller is the founder and CEO of Casati Health and co-author of The Imagination Machine (Harvard Business Press, 2021).
Jack has a degree in Neuroscience from Melbourne University, and an M.Phil and D.Phil in Theology (Ethics) from Oxford University, where he studied on a Rhodes Scholarship. His doctorate was on ‘Desire and the Ethics of Advertising’.
Previously Jack was a consultant at Boston Consulting Group in New York, and a member of the BCG Henderson Institute. Prior to that he taught and helped develop products at The School of Life in London. His writing has been published in Harvard Business Review, MIT Sloan Review, The Conversation, and The Sydney Morning Herald. He also contributed to research published in Human Brain Mapping and Brain, Behavior and Evolution.
Jack was born in Birmingham, UK, and grew up in Brisbane, Australia. He currently lives in Cleveland, Ohio.
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Books By Jack Fuller
A guide for mining the imagination to find powerful new ways to succeed.
We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way?
The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life:
- The Seduction: How to open yourself up to surprises
- The Idea: How to generate new ideas
- The Collision: How to rethink your idea based on real-world feedback
- The Epidemic: How to spread an evolving idea to others
- The New Ordinary: How to turn your novel idea into an accepted reality
- The Encore: How to repeat the process—again and again.
Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis.
The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.