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This was a great introductory book to what is public affairs, and how you go around creating a plan for either your own PA business or running a campaign. it is not comprehensive, but provides the basics and for me a good read to start. I used it to understand processes around a PA business and campaign and how we could engineer our own.
this is an interesing book provided you are a young (or still) persons that want to enter the lobbying carreer in the UK, otherwise it is more or less a waist of time, there are only marginal comments on the EU and "practical" tricks for lobbying, this being said this book is a good introduction if you fit the profile.
ce livre n'est interssant que si vous etes un ou une jeune lobbyiste qui veut faire carriere au UK, il y a peu de commentaire sur les aspects europeens et peu de "trucs pratiques" pour la vie de tous les jours, ceci mis a part pour autant que votre profile soit lebon, ce livre est plutot bien fait.