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Some very useful bits in here (although not vastly different from the 100s of similar books) advantage here is that it's CIPR which set the standard. It's very useful for points towards CPD (CIPR accreditation)
This is a timely text. It provides a fresh take on reputation management (RM) for organisations of all scales. It does this in a number of ways that help clear a new conceptual space for RM that makes the whole sometimes fuzzy field easier to grasp. First, by placing issues and crisis management at either end of the same RM continuum, Griffin bundles these concerns in a way that assists organisations better focus their PR efforts. Second, Griffin provides an up-to-date view of how many major corporations are starting to say 'enough is enough' when it comes to the vocal negative minority dominating their agendas. Like Peter Finch in the movie "Network" where he cracks and yells "I'm as mad as hell, and I'm not going to take this anymore!" Griffin's case studies reveal how some big corporates are re-prioritising their issues and crisis management to focus first on those who care positively for the company rather than those who may (and invariably do) complain: which has been the MO in PR/community engagement for some time. Stand by to hear more corporates push back and be less acquiescent to the negative few while giving 'nearer and dearer' stakeholders greater priority. And while Griffin's text may not have sparked this trend, in my experience it's certainly under way. And this book is a good signpost to where that's heading.
As a communications consultant working in this field I found Griffin's text to be an exciting up-date for this often misunderstood area of strategy. Indeed I trust it will help elevate the importance of communications strategy within any organisation concerned for its reputation.
David Park parkyoung strategy + communications [...]