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New Product Management books are not frequently published so there is always curiosity when this happens. This recent addition to the field is really one that is worthwhile to acquire by anyone interested in knowing more about the roles and responsabilities of a practitioner. The authors were able to capture the essence and activities of the work involved. An interesting topic and often overlooked in other books, is how building relationships with others is just as important as the technical aspects. I think the new product manager as well as the experienced one would benefit from reading it. Although it's not an academic textbook, as a College educator I would see this book as being mandatory reading for an introductory course in Product Management in business, engineering and computer science programs.The examples are based on real Life situations and help reinforce the topics. Future improvements could be to include short exercises and cases for use as a textbook.
It is my first book on the subject and so far so good. The messaging is very clear with plenty of useful information and ideas. I would definitely recommend it to anyone who is starting as a product manager.
I don’t like dummy books. Too much preamble and nonsense before they get into the topic. But this one I like. It follows AIPPM principles and is very logical and clear. A great desk reference or companion for the AIPPM Certified PM course.
Toca muchos aspectos de Product Management. Es un libro muy completo y bien escrito. Vale la pena, tanto si estás empezando como si quieres hacer un repaso general de lo que conlleva la profesión, aunque creo que algunos aspectos valdrían más para EEUU que para otros países.
Book is great and a perfect approach to the Product Management. Nevertheless the "free download of Product Management Lifecycle Toolkit™ templates (Microsoft Office format)" is not included or I was unable to find it. If someone knows how to do it... I would be very thankful. Regards.