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When I bought this book I expected to read a book about pricing techniques. Nothing, only 200 pages of tales and well known theoretical concepts like Price Discrimination. Come on! that is something that a first year economics student know. Not recommended for someone who's looking for a good pricing book.
Concise, enjoyable read that provides a framework in developing pricing opportunity strategy. No deep formulas, charts or graphs, just sound logic for pricing. Sometimes it seemed "the flash of the obvious", but then relaize if so "obvious" why hadn't we done this!