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  • Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of...
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4.5 out of 5 stars
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Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

byEric Dezenhall
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37 total ratings, 17 with reviews

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From Canada

McMike
4.0 out of 5 stars Good read
Reviewed in Canada πŸ‡¨πŸ‡¦ on July 15, 2019
Verified Purchase
Great read for reputation defending ideas
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From other countries

Amazon Customer
4.0 out of 5 stars great book - wish it had more practical tips
Reviewed in the United States πŸ‡ΊπŸ‡Έ on September 19, 2022
Verified Purchase
Really enjoyed reading this and got a ton of value from this book. However there is a lot of theory and doesn't offer too much practical advice. I wish it focused less on telling long stories from the past and more on tangible / tactical advice.

After reading the book you're left just as confused and without direction as before you read it.
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Chet Nagle
5.0 out of 5 stars The Myth of Spin Doctors
Reviewed in the United States πŸ‡ΊπŸ‡Έ on December 8, 2014
Verified Purchase
The headline today about the Rolling Stone's inaccurate and inflammatory article about a rape at University of Virginia read: "Updated Apology Digs Deeper Hole for Rolling Stone." If you had read this book before seeing that headline, you would chuckle and skip the rest of the article. Rolling Stone had a "Glass Jaw" punched by the expose of its writer as a fraud, and the periodical's management took the advice of a "spin doctor" to minimize the trouble -- apologize. But the apology made the problem worse. And then there are the other cliches of yesteryear, still promoted today: Get Ahead of the Story, Respond Immediately, Come Clean, and the rest. This book is a clear and entertaining look at the crisis management business today, and those who talk the talk of "spin doctors" but cannot walk the walk of crisis managers. Written by a master of the art, you will love it. And one day you may even need it.
3 people found this helpful
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iheartbooks
5.0 out of 5 stars Vital for anyone who cares about reputation
Reviewed in the United States πŸ‡ΊπŸ‡Έ on January 12, 2015
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Scandals and controversy move faster than ever. Ironically, PR executives, the media and Hollywood, with fictional portrayals of fixers and spin doctors have led people to believe a lot of nonsense - e.g., they can "get in front of a problem" or "turn a crisis into an opportunity" or "use social media to tell their story." Eric Dezenhall knows more about crisis management than almost anyone on the planet, and Glass Jaw is an antidote to the snake oil.

There is no magic. That PR firm with their (invariably expensive) plan to get you out of trouble, those "crisis management experts" on cable television with all the unsolicited advice about how to gain instant redemption? Chances are whatever they tell you is almost perfectly wrong.

Don't wait until you're in trouble. If you care about your reputation, or that of your company, read it now. It's a brave new world, folks.
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Scoop NYC
5.0 out of 5 stars The Definitive Book on Crisis PR
Reviewed in the United States πŸ‡ΊπŸ‡Έ on November 10, 2014
Verified Purchase
I have known Eric for 20 years and his insights have made me a better practitioner. I have always been suspect of some of the bromides that masquerade as guidance in crisis situations. Yet so much of the ill-advised conventional wisdom continues to be spouted, with disappointing outcomes or counterproductive results that exacerbate the situation. Eric's experience and perspective provides a realistic foundation for any person or company facing a significant challenge -- even if that reality is sobering at times. This extraordinarily well written analysis of the crisis communications industry should be required reading for anyone in that business or those who may have to engage a crisis counselor.
One person found this helpful
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Jason P Linde
5.0 out of 5 stars Thought Provoking and Full of Practical Advice
Reviewed in the United States πŸ‡ΊπŸ‡Έ on June 10, 2016
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Dezenhall's book masterfully takes apart the cliches that many use when commenting on or responding to a crisis. He rightfully shares with the reader that the most important thing for a targeted individual or business during a crisis to consider is what is the best possible outcome with the understanding that sometimes survival is all that matters. He also does a great job in putting to rest the Tylenol case and why that paradigm of crisis comms virtue needs to be retired.
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Dennis
5.0 out of 5 stars Rewriting the rules of crisis management
Reviewed in the United States πŸ‡ΊπŸ‡Έ on February 11, 2015
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This is an important book. It explains clearly how the rise of social media has made the rules of crisis management obsolete, why enduring a crisis is sometimes better than responding, why social media is good for some things but not necessarily dealing with a crisis, and why Big PR is not always working in the best interests of all its clients. Insightful, practical wisdom based on years of experience. Dezenhall is rewriting how crisis management is, or should be, practiced today.
One person found this helpful
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RichMan42
5.0 out of 5 stars Mind These Matters
Reviewed in the United States πŸ‡ΊπŸ‡Έ on December 14, 2014
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Well written. As an Advertising/Marketing professional I can say that this book serves as a great teacher and as a reminder of things long forgotten. If you are "in the business" or hiring someone for your firm, this book is a must read
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Suzanne S
5.0 out of 5 stars Great crisis PR book
Reviewed in the United States πŸ‡ΊπŸ‡Έ on February 20, 2015
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This was a required reading for my grad PR course. All professors should assign this to both grad and undergrad Comm courses. A great, fast, interesting read. I've learned a lot about crisis PR and managemet.
One person found this helpful
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RoosterArmani
4.0 out of 5 stars it is wonderfully entertaining.
Reviewed in the United States πŸ‡ΊπŸ‡Έ on December 21, 2014
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Not only is the book extremely enlightening, it is wonderfully entertaining...
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