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  • Blue Ocean Strategy, Expanded Edition: How to Create Uncontested...
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Customer reviews

4.6 out of 5 stars
4.6 out of 5
4,668 global ratings
5 star
72%
4 star
17%
3 star
8%
2 star
2%
1 star
1%
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

byW. Chan Kim
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Top positive review

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D L.
5.0 out of 5 starsGreat motivator.I
Reviewed in Canada 🇨🇦 on May 24, 2023
Liked the creative concept put forward by the book.
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Top critical review

All critical reviews›
Dodish Malek
3.0 out of 5 starsChallenging read, very dense book
Reviewed in Canada 🇨🇦 on October 12, 2022
Thought this would be a good read, and it was alright. Very dense in information, as someone mentioned in the earlier reviews, like a textbook concept.

I did find myself having sticky notes, so thats a plus to go back to and re-read.

Overall, this is more catered towards large corporations/organizations. Myself, I own a small business so many of the concepts were not applicable but good to know.

Lots of graphs and figures
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One person found this helpful

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4,668 total ratings, 886 with reviews

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From Canada

D L.
5.0 out of 5 stars Great motivator.I
Reviewed in Canada 🇨🇦 on May 24, 2023
Verified Purchase
Liked the creative concept put forward by the book.
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Mike M
5.0 out of 5 stars Reframed the way I approach business strategy
Reviewed in Canada 🇨🇦 on February 8, 2023
Verified Purchase
An excellent source of material for someone looking to figure out how to differentiate their company from the competition. A great read!
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Dodish Malek
3.0 out of 5 stars Challenging read, very dense book
Reviewed in Canada 🇨🇦 on October 12, 2022
Verified Purchase
Thought this would be a good read, and it was alright. Very dense in information, as someone mentioned in the earlier reviews, like a textbook concept.

I did find myself having sticky notes, so thats a plus to go back to and re-read.

Overall, this is more catered towards large corporations/organizations. Myself, I own a small business so many of the concepts were not applicable but good to know.

Lots of graphs and figures
One person found this helpful
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David Makarios
4.0 out of 5 stars Business Marketing School's recommendation
Reviewed in Canada 🇨🇦 on April 16, 2022
Verified Purchase
Very theoretical and dense. However, the knowledge and information are as good as textbooks used in school. Both of my marketing professors made this book a mandatory read for the semester. More of a challenging read.
One person found this helpful
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jesse p
5.0 out of 5 stars Very good book
Reviewed in Canada 🇨🇦 on October 11, 2022
Verified Purchase
Really enjoyed this
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Anonymous
4.0 out of 5 stars Practical and insightful
Reviewed in Canada 🇨🇦 on December 29, 2019
Verified Purchase
The ideas contained in the book are practical, but not so revolutionary. It provides relevant evidence to explain the key concepts and several key learnings to apply in real life. Encourages readers to rethink their business strategy and see opportunities that lie ahead.
2 people found this helpful
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Anthony Goulet
5.0 out of 5 stars Love it
Reviewed in Canada 🇨🇦 on November 18, 2021
Verified Purchase
Great book!
A must if your thinking of building new business
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Olesya.
5.0 out of 5 stars Perfect explanation of marketing concepts.
Reviewed in Canada 🇨🇦 on August 5, 2020
Verified Purchase
The book was written by a professional who shares his experience in the field of marketing. The author in the book provides helpful guidelines that are clearly explained for business people who seek to lead in marketing.
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Cynthia H.
5.0 out of 5 stars Makes you think outside the box
Reviewed in Canada 🇨🇦 on April 22, 2020
Verified Purchase
Really great book if you want to expand your thinking on business and expanding your market to non-customers instead of focusing on customers of your industry. Highly recommended.
One person found this helpful
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dan hathway
5.0 out of 5 stars Excellent narrative
Reviewed in Canada 🇨🇦 on July 5, 2013
Verified Purchase
The detractors of this well know work say that it copies ideas from existing strategy.

Maybe in part, it does but the narrative of BOS is compelling and does inspire creativity. As the authors say, existing strategic planning and competitive strategy should not be replaced but having these tools adds new meaning and discovery for an organization looking to move to the next level.
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