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We've used this brand for YEARS. It doesn't dry my skin out or leave me itchy, it doesn't leave soap scum in the tub or shower, and can be used to remove product buildup from your hair. No, it's not the least expensive soap on the market, but you do get your money's worth out of a bar! Our favorites are the standard olive oil soap, lime zest, lemongrass, and sea salt. (I like the sage and herbs de provance, too, but my husband doesn't care for actual plant bits in his soap.)