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Gino recounts in fairly simplified terms a long series of academic experiments, mostly using students with occasional field trials or anecdotes from the psychology literature, to illustrate some basic principles of judgement errors. The majority of the book emphasizes this research approach, drawing conclusions or recommendations stated in didactic phrases - however, the book stops at WHY, and doesn't go on to explain in similar detail HOW to retrain yourself (or others) to avoid or at least realize an opportunity.
The range of experiments and collaborators speak to the author's lively and inquiring mind!
Some eye opening stuff. Definitely changed my perspective on making decisions, but I gave it three stars because the book had way too many case studies. Could of done without about a third or more of the book to be more concise.
About half way through so far - some really interesting content and ideas, with the evidence for them, but in some cases, too much evidence - I want to know that the experiments were sound, not everything about them and sometimes I feel the author gets carried away with the details.
The book includes a nice summary of factors, which influence people trying to reach their goals.It is structured in an understandable way. However I rarely found information, which is new for me. The book might provide more value for people, who did not focus on psychology before.
This book is best directed to those in the habit of buying such books as they board the plane or get rested in their hotel room. I was hoping for something more at a personal level of my current thought patterns than a given business episode one may encounter. Like other commentators allude to -- the studies or experiments described seemed to have results preordained which is common for the social sciences. Nonetheless, it doesn’t hurt to revisit the obvious now and then.
There’s a lot of mentioning of prestigious business schools, professors and business leaders that may have sidetracked me into thinking I would get a lot out of the book. I’m thinking one would learn more from this subject by understanding how magicians or con artists sidetrack their subjects; it certainly would be more interesting and entertaining. But then again, the author would lose prestige in following that pursuit.