To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzes reviews to verify trustworthiness.
Very complete overview of freemium economics. You will find content that is nowhere else to be found and very detailed. Like which metrics can precisely help you, why it matters, how to interpret them, and how to organize your team and tools around this flow of data. The most important for me was how you organize the data using an event library and player states, no out of the box software does it perfectly, and it can be needed .
Whether you're a marketer, a product guy, are building the monetisation of a freemium product or are considering a career in gaming, this book has to be on your reading list.
As a "broad marketer", this was an eye-opening reading on the importance of data and analytics, and how to take informed decisions in every aspects of the products I'm working on. It also gave me all the required tools to give meaningful input to design and dev teams.
I recommend Eric's book to everyone I meet, new or veterans in the industry.
I received this book yesterday morning along with two others related to the field. We're preparing a freemium release and are looking for ways to see monetization of our non-game product through the eyes of a freemium game marketer.
This book gives me a deep understanding of what we need to calculate and review from a statistical standpoint in order to perform a deep analysis of our user base. It is focused on the calculation and analytical aspects. The other books spend more time on anecdotes and particular categories of advertisement/upsell/gameplay, whereas this book has comparatively few, which is fine with me. They don't really dig into analyzing the data.
This book is about gathering and analyzing the data to maximize LTV (Life Time Value of the customer). The only other place I have seen the type of explanation like in this book is in the author's blog mobiledevmemo.com.
The topics I found of particular interest related to measuring virality, events to be tracked for analysis, analysis spreadsheets and user segmentation. It helps if you have some background in statistics, but you can get most of the book if that's not your background.
Understanding this book will help you create and take every opportunity to understand your audience enough to maximally monetize your app.
Every once in a while a book comes along that perfectly encapsulates the ethos of our time. A book so remarkable, so sublime, so vivid and significantly poignant, that we have only but to stop, pause, and revel in the beauty of its' creation.
Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue, is one of those books.
This is truly a seminal work by the author, one that, with radical zeal, distills down the principles and precepts necessary to survive in the byzantine and treacherous Mobile Gaming landscape.
Let us not fool ourselves, friends, for the sandbox we play in is a digital jungle. We breathe life into these mobile applications we build, pixel by painstaking pixel, only to have our hopes and dreams append to the D1/D3/D7/D30 retention metrics of our latest cohort.
This book, will give you the tools, tactics, strategies, and knowledge essential to gaining distribution infamy.
Here are some of my favorite topics covered:
- Commerce at $0 Price Point (Massive Scale, Purchasing a Intersection of Interest & Disposable Income) - Fremium Case Studies (Skype, Spotify, Candy Crush Saga) - User Segmentation, Cohorts, & A/B Testing - Built-In Virality: K-factor & Cycle Times - Paid User Acquisition & Alternative User Acquisition
It is with this, friends, that I leave you, my objective and unvarnished fervor for this book. A must-read for all those in Mobile Gaming, User Acquisition, or Start-ups involved in Mobile.
You want to understand the conversion funnel? product? marketing? user acquisition? This is the definitive starting point for those who want to really become masters of the holistic picture in mobile. I have hired many people who started their career with this and I am proud to say have even past me, so they started from a better place than I did for sure! If you are on the business side of mobile this is a must read.
This is hands down the most comprehensive guide on how to think about monetization and analytics for freemium services, and particularly for mobile games. If you are starting out fresh, this book and a lot of Eric's other work (mobiledevmemo.com) are very recommended to understand both basic and advanced concepts within the industry.
A must-read by one of the most knowledgeable experts. Even though the book isn't particularly new (considering the pace of the evolution of the mobile industry), the principles mentioned remain the same.
Classic marketers have "Kotler", mobile marketers have "Seufert" ;)