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It is essentially a instax mini 9 under a hello kitty skin. Very cute, but just like instax mini 9, very cumbersome to use. I have to check the exposure and turn a physical dial before taking each photo in order to get good exposure, and need to keep the selfie add-on around if I want to take selfies. I bought it as a collectible for that it is great as it is very cute.
For anyone who loves hello Kitty it's clearly awesome. It takes the same quality pics as the regular instax mini but is obviously not as compact. It also has the same lighting and over exposure issues as the regular mini but I guess thats something you learn over time to avoid with certain tricks. I got it for me but of course my five year old daughter steals it and loves that it's hello Kitty. I loved the Kitty print that came along with it.
As other people have said, this camera does not handle very bright settings well. Assuming you are not looking to take exclusively beach photos though, this camera works exactly as advertised. The flash charges quickly, the polaroids print quickly, and it isn't as awkward to sue as you may think.