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Adult likes this toothpaste because it's mint but not so intensely mint as most adult toothpaste. Actually not a big fan of mint but try finding a toothpaste that's not mint flavored. This one at least I can tolerate. My kids prefer bubblegum flavor or cherry, ironically. I'm still buying this.
Every other type of toothpaste irritates my sons tongue. The dentist said to buy this stuff because it does NOT have sodium lauryl sulfate. He is doing very well with this toothpaste and the irritation is much less. He likes the flavor which makes brushing teeth easier. I really wish it cost lest though!