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My 7 yrold son was given a sample of this from the dentist after his cleaning. My son does not like the sweet fruit flavored kids tooth paste and the adult mint paste was too strong. He used this and as he was finishing up his sample size, he came to me and asked if we could buy him that exact flavor and paste. This paste is great for kids who aren't into the normal kids flavors and are sensitive to the strong mint flavor.
Adult likes this toothpaste because it's mint but not so intensely mint as most adult toothpaste. Actually not a big fan of mint but try finding a toothpaste that's not mint flavored. This one at least I can tolerate. My kids prefer bubblegum flavor or cherry, ironically. I'm still buying this.
This is a great toothpaste for older children who can not stand the bubble gum or fruity flavor of kids toothpaste, and Don't yet like the mint flavor of adult toothpaste. I like that it freshness the breath for this age group who tend to need that, and contains fluoride.
I'm an adult with sensitivity issues. Toothpastes today have so many chemicals that makes the skin inside of my mouth slough off. This children's paste works wonderfully for me; it cleans, takes care of my sensitive teeth, and my mouth no longer sloughs! Thanks to my dentist for recommending it!