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  • Hacking Growth: How Today's Fastest-Growing Companies Drive...
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Customer reviews

4.5 out of 5 stars
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835 global ratings
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

bySean Ellis
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Top positive review

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AshleyG
5.0 out of 5 starsBest Marketing (Business?) Book of the Year
Reviewed in Canada on May 5, 2017
This is hands-down the best book on "marketing" today. And one of the better business books for any company -- tech company or not. The Silicon Valley all-stars changed the game (Dropbox, Airbnb, Facebook, etc) forever (every company is a marketing company now) and this is the best account I've read of their playbook and how any company (tech startup or F500) can implement similar growth strategies. Actionable, great case studies, and enough background to grasp without being too heavy on the theory.
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One person found this helpful

Top critical review

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Sparky263
3.0 out of 5 starsInteresting and very useful read but a little more aggressive editing would have made it great.
Reviewed in Canada on July 10, 2017
The book started off well but got bogged down in reams and reams of detail. They could have said what they wanted to say in half the space and it would have made for a much more interesting and useful read. I found myself skipping through a lot of the pages trying to find the better bits, though on the positive side, there were many of these in the book's 322 pages. The authors are both fans of deep dives into data analysis, and I guess the book reflects this. I guess I was looking for something more concentrated, and to use a cooking metaphor, if this sauce had been boiled off a bit longer, I think it would have been much tastier.
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From Canada

Sparky263
3.0 out of 5 stars Interesting and very useful read but a little more aggressive editing would have made it great.
Reviewed in Canada on July 10, 2017
Verified Purchase
The book started off well but got bogged down in reams and reams of detail. They could have said what they wanted to say in half the space and it would have made for a much more interesting and useful read. I found myself skipping through a lot of the pages trying to find the better bits, though on the positive side, there were many of these in the book's 322 pages. The authors are both fans of deep dives into data analysis, and I guess the book reflects this. I guess I was looking for something more concentrated, and to use a cooking metaphor, if this sauce had been boiled off a bit longer, I think it would have been much tastier.
One person found this helpful
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AshleyG
5.0 out of 5 stars Best Marketing (Business?) Book of the Year
Reviewed in Canada on May 5, 2017
Verified Purchase
This is hands-down the best book on "marketing" today. And one of the better business books for any company -- tech company or not. The Silicon Valley all-stars changed the game (Dropbox, Airbnb, Facebook, etc) forever (every company is a marketing company now) and this is the best account I've read of their playbook and how any company (tech startup or F500) can implement similar growth strategies. Actionable, great case studies, and enough background to grasp without being too heavy on the theory.
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al
1.0 out of 5 stars Pretty lame and repetitive
Reviewed in Canada on May 14, 2020
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All about very basic concepts for SAAS companies. Read the lean startup by Eric Ries instead.
Everything in this book could have been summarized in about 10 pages. Useless outside of software.
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Blake Fisher
5.0 out of 5 stars A great primer for growth hacking techniques and history
Reviewed in Canada on May 24, 2017
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I love the early back stories about how growth hacking techniques came about from some of the bigger tech companies. A great read!
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Brian
5.0 out of 5 stars Sound principals. Well written!
Reviewed in Canada on May 21, 2020
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Very engaging. A must have in your business library.
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Martin DeSouza
5.0 out of 5 stars A Staple
Reviewed in Canada on December 15, 2017
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A staple in the growth hacking community. A must read.
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From other countries

Dan
4.0 out of 5 stars Great for B2C but fewer insights in B2B land
Reviewed in the United Kingdom on February 5, 2022
Verified Purchase
As much as I disliked how often the author likes to remind you that they coined the term - I did find some inspiration from the book and lessons on ways of working in growth hacking teams. For smaller or more dated organisations this should really highlight the need for visibility into your customers behaviours and your product/platform performance.
What I took away from reading this was 1: give your growth teams a clear metric to hack; 2: learn quick by experimenting; 3: prioritise; 4: repeat the process.
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Matt D
4.0 out of 5 stars An interesting, strong core philosophy
Reviewed in the United Kingdom on January 9, 2020
Verified Purchase
I’ll start by disclaiming that I’ve not read many books on business development. The authors appear to bring scientific rigour to the creative endeavour of innovating business solutions. The main takeaway is, and certainly something I intend to use moving forwards, their growth hacking cycle. The cycle phases were clearly outlined and would make a great cheat-sheet one-pager to refer back to. This book is also useful in outlining core roles required for starting and running a business more broadly. I would recommend this to anyone relatively new to start-ups in particular, or those keen on learning a foundation for a reliable creative testing process.
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nopstar
5.0 out of 5 stars Required Reading if You Consider Yourself a Digital Marketer.
Reviewed in the United Kingdom on June 18, 2017
Verified Purchase
A must read for digital marketing professionals. I'm a growth hacker in residence for a venture firm with over 1800+ investments worldwide. I've spent the last 18+ years honing my skills, and I spend my days working with our portfolio companies, trying to impart a growth mindset, and training them to use the growth framework to help scale. This book covers all bases. I wish I would have had this book when I was starting out!. Any seasoned marketing professional will have plenty of takeaways from this book. I've made this required reading for when I teach courses or give talks. Hat's off to the authors.
6 people found this helpful
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TinaN
5.0 out of 5 stars TOTALLY recommended!!!!
Reviewed in the United Kingdom on March 19, 2021
Verified Purchase
I wish I had read this book years ago! A must read for every entrepreneur. Very well written and plenty of useful information. There should be more books like this one. Thumbs up to this book!
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