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  • Traction: Get a Grip on Your Business
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Customer reviews

4.6 out of 5 stars
4.6 out of 5
5,016 global ratings
5 star
77%
4 star
14%
3 star
5%
2 star
2%
1 star
2%
Traction: Get a Grip on Your Business

Traction: Get a Grip on Your Business

byGino Wickman
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Top positive review

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SteveReviewer
4.0 out of 5 starsGood perspective
Reviewed in Canada on February 11, 2019
A prescriptive description of how to run a business in what the author calls the EOS way. I can’t comment on how effective it is as we haven’t implemented it yet, but there are certainly many valuable ideas and I can imagine how everything goes together from this book. It was engaging and easy to follow along.

My only frustration was how often the book fell into this pattern: “Technique X will improve your business by solving this stated problem. Company Y was struggling with the problem. Then they implemented technique X. Now they experience Z% growth every year. We have tried this with over 400 businesses and they all do it exactly this way, and it works.”

Everything from Company Y onwards was unnecessary and didn’t go into enough detail to really justify that implementing said technique really lead to the growth they claim. Just struck me as self congratulatory sales talk. Reminds me, as business books often do, that the author is a consultant who makes his real bread and butter selling his time, and made the book feel more like an ad than a guide at times.

Still, overall a really good read and lots of things in here I hope to have the chance to try over the next while.
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6 people found this helpful

Top critical review

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Julie G.
3.0 out of 5 starsNeeds modernization and research backing
Reviewed in Canada on July 22, 2019
Practical and experience-based. Sketchy people recommendations that could use a good dose of modernization. Backing up the model with some research would be good.
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One person found this helpful

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There are 0 reviews and 4 ratings from Canadawith 2 star

From other countries

A. Uttley
2.0 out of 5 stars More American BS?
Reviewed in the United Kingdom on October 17, 2018
Verified Purchase
A version in English would be a start instead of being packed with Americanisms. I’ve read a few books like this and the Americanisation just makes me think BS. Once you cut through the americanisation some of things are good but they’re only what you’d find in any half decent books on how to run a business, just given different names.
3 people found this helpful
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Andrew Cherrie
2.0 out of 5 stars Average at best
Reviewed in the United Kingdom on January 11, 2020
Verified Purchase
Really disappointed. It's just a rewrite of earlier materials from other people
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Bas Vodde
2.0 out of 5 stars Codified traditional manegement for small companies
Reviewed in the United States on July 1, 2018
Verified Purchase
I had high hopes for this book. Lots of great reviews and a somewhat unusual title. Unfortunately, it left me incredibly disappointed. All that I found were codified traditional (fairly heavy) management methods applies to an entrepreneurial environment. Not what I was looking for and not what I would recommend.

The book has three implicit parts. The first two chapters are introduction chapter which introduces the idea of the Entrepreneurial Operating System which if the management framework which the author promotes and you can install in your organization. The EOS consists of six components and the next 6 chapters are each dedicated to the components. The components are: (1) vision, (2) people, (3) data, (4) issues, (5) process, and (6) traction. Each of these chapters introduces the idea of the component and provides a couple of tools that you can use with the tool. For example, one of the tools in the data component is "everybody has a number" which guides that every employee in the organization has a single number for measuring their work.

The last two chapters are the 'action' chapters which brings it all together and suggests how to adopt the EOS to your organization. The order is adoption isn't component by component by there are specific tools that the author recommend to use. E.g. ensuring you have the right people ought to be done very early on.

I found some of the advise questionable and counter to my own experiences. For example, the tool of having everyone in the organization have one measurable number for guiding their work is probably going to lead to significant local optimization with people trying to make their number. Similarly the focus on documenting *the* process in the organization and then just execute that feels like quite old-fashioned management suggestions.

The book was not all bad. There were some good parts and tools in the book. Yet, overall I wouldn't recommend the book and not likely to re-read it. If you want to know about small companies, better pick up books like "lean startup" and leave traction in the store. 2 stars.
217 people found this helpful
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LindseyL
2.0 out of 5 stars Not Traction!
Reviewed in the United States on May 30, 2020
Verified Purchase
So i crack open “Traction” today and it opens with a Revolutionary war letter (odd) but i read on. And i get to chapter 2 and more Revolutionary War stories (hmm... flipping back to look at the cover of the book.. yep, Traction. Maybe there is some business lesson in war. 🤷🏻‍♀️) chapter 3 -time to go to war. (WTH is going on here? Flip back to cover and then look at table of contents. All war related things). Turns out the book under the dust jacket is really ... the Rifleman. How does this even happen??
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LindseyL
2.0 out of 5 stars Not Traction!
Reviewed in the United States on May 30, 2020
So i crack open “Traction” today and it opens with a Revolutionary war letter (odd) but i read on. And i get to chapter 2 and more Revolutionary War stories (hmm... flipping back to look at the cover of the book.. yep, Traction. Maybe there is some business lesson in war. 🤷🏻‍♀️) chapter 3 -time to go to war. (WTH is going on here? Flip back to cover and then look at table of contents. All war related things). Turns out the book under the dust jacket is really ... the Rifleman. How does this even happen??
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7 people found this helpful
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Regular Reader
2.0 out of 5 stars An easy read once you get past the “Rocks”
Reviewed in the United States on May 19, 2019
Verified Purchase
All the Author has done is repackage and re-label what many of us learned in “B” school. This book was disappointing. I gave it 2 stars for explaining it simply.
4 people found this helpful
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Nick Hindle
2.0 out of 5 stars Nothing new really
Reviewed in the United States on January 15, 2020
Verified Purchase
References a lot of previous studies and books. Didn't really provide anything above what i already knew.

That being said, it's a reasonable read with some salient items.
One person found this helpful
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Amazon Customer
2.0 out of 5 stars Two Stars
Reviewed in the United States on April 2, 2018
Verified Purchase
Electronic version difficult, next time paper copy.
One person found this helpful
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RC28
2.0 out of 5 stars Two Stars
Reviewed in the United States on October 17, 2016
Verified Purchase
I was required to read this for work. I don't think it was a productive use of my time.
9 people found this helpful
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bluefish patty
2.0 out of 5 stars Two Stars
Reviewed in the United States on October 8, 2017
Verified Purchase
Did not seem to be relevant to small businesses.
7 people found this helpful
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KR Hood
2.0 out of 5 stars Another Management Book
Reviewed in the United States on January 18, 2014
Verified Purchase
Pretty wordy...And just got tired of the author's adulation for his dad and his dad's business. The charts and tools are pretty good but not really any new ideas here. Nice packaging of the concepts if you can skim some of the text. Often it's a sales piece for his services.
10 people found this helpful
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