Top critical review
New formulation, very different
Reviewed in Canada on March 6, 2020
I didn’t realize this was a new formulation so I went ahead and bought 2 tubes. This new toothpaste is super liquidity, can’t hold its shape on the brush. And the bubbles feel chalky, like baking soda, on the teeth. No where near the same as the old formulation. Wouldn’t buy again.