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Have you ever had a nagging feeling that bad decisions are being made, but can’t quite put your finger on why, or how to make better ones? This is the book to read. Olivier doesn’t give a blunt recipe, but instead an insightful look into some reasons how and why bad decisions are made, followed by a range of techniques to combat them. There’s no magic bullet, but a series of tools to apply to your own experiences. Arguments by backed up by research and business examples. You have to work through the bad practices before finding the practical techniques in the latter half of the book - but its well worth the enjoyable journey!
A mark of genius is when you can summarise and simplify a large and new body of knowledge. Behavioural psychology is a relatively new field and Sibony simplifies it beautifully, calling on all the knowledge of psychology and the Nudge insights. Deserves to become the industry standard.
Zoals Philip Tetlock (schrijver van Superforecasting) schrijft: "an elegant sythesis of the best scientific work on human judgment". En dat is precies wat het grotendeels is. Een soepele samenvatting. Nauwelijks nieuwe inzichten of eigen research. Ik kan iedereen aanraden om het achterliggende, originele werk van Kahnemann (thinking fast and slow), Thaler & Sunstein (Nudge), Ariely (predicably irrational), etc. te lezen. Hoogstens delen 2-3 van het boek (pagina 150 - 285) over verbetering van besluitvormingsprocessen (waardoor impliciet beter rekening wordt gehouden met menselijke beperkingen en biases) voegen echt iets toe.
I think this should be required reading in universities. And, not just the business programs. This should be one of the foundational courses to give students a set of life skills. I have read a lot of the classics on leadership and management by the thought leaders and this book deserves it place on the bookshelf along side those. So very pragmatic and actionable! So much more beyond an academic or theory book. This book does more than inform. It can train you to change to make better decisions and better reflect on and understand the action of making decisions. Just great!