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This chili powder is not hot/spicy, let me give an example. Jalapeno harvested in summer is very mild, let's say 1/10 (10 being very spicy with respect to Jalapeno pepper). but Jalapeno harvested in cold weather it's very spicy, let's say 10/10 (in Jalapeno spicy scale).
This chili I rate around 3/10, you can taste the spiciness but doesnt have that same kick as Jalapeno harvested in cold weather. Very disappointed, DO NOT BUY.
This stuff is hot! I’ve had hot chili powder before but this is a kick higher! We love it but have to be selective of which dishes we use it in and often use 1/2 regular chili powder and 1/2 this stuff.
We are used to using red chili powder (from Superstore), but this stuff, in comparison, has some real zip! very peppy and spicy. Nice level of hotness and flavour! Use with caution if you aren't used to spicy hot food :)