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  • Noise: A Flaw in Human Judgment
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Noise: A Flaw in Human Judgment

Noise: A Flaw in Human Judgment

byDaniel Kahneman
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Doug H
4.0 out of 5 starsUseful ideas
Reviewed in Canada on August 30, 2021
The book is easy to read in some places, rather tedious in others. It gives an original treatment of a little understood subject. I was pleasantly surprised at how much I was able to learn about an important subject.
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One person found this helpful

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Asad Ansari
2.0 out of 5 starsThe book has been oversold
Reviewed in Canada on May 24, 2021
I am not sure if I would have bought the book if Daniel Kahneman was not listed on the cover.
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7 people found this helpful

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From Canada

Jeff Hillier
3.0 out of 5 stars Good Ideas Repeated Over and Over Again
Reviewed in Canada on June 14, 2021
Some interesting concepts BUT too much repetition and so much seemed to be common sense for any leader who practices stepping back and getting other perspectives. This book should be 1/2 the length.
4 people found this helpful
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From other countries

Jijnasu Forever
3.0 out of 5 stars Convoluted narrative for a simple message
Reviewed in the United States on May 19, 2021
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I don't have a Nobel prize nor expect to get one. So maybe this review is reflective of my dumbness. But this book was nothing like "Thinking Fast and Slow", primarily because the core concept seems simple enough but beaten to a unnecessarily nasty pulp.

The basic premise seems to be that decisions have noise in them (duh) and its important to understand that we should evaluate the decision making process and not just the outcome. Accuracy, Precision, and Bias are terms familiar to anyone with a basic understanding of statistics; for others, a couple of early examples focusing on shooting targets easily educates the three terms and their differences. The authors keep on stating the same concepts in a number of ways for the first 5-6 chapters. And very often, simple observations are turned to very dense phrases without really serving any purpose than trying to sound very academic or scholarly. (For example, "..what they are trying to achieve is, regardless of verifiability, is the internal signal of completion provided by the coherence between the facts of the case and the judgement. And what they should be trying to achieve...is the judgement process that would provide the best judgement over an ensemble of similar cases") . Then the authors spend a chapter or two differentiating "predictive" and "evaluative" judgements only to conclude that the difference is "fuzzy" (genius observation) and a decision will usually require both.

If you are able to grind your way through the first 3 Parts (12 chapters), you will be able to pick up some new insights in Part IV and V that discuss on how variability/noise occurs and their various sources. Conducting a "noise audit" and what constitutes decision "hygiene" are sections worth reading for those whose roles require constant synthesis of inputs from various experts/sources/stakeholders etc.

Overall, the unnecessarily dense style that overcomplicates a simple message, lack of a clear target audience, and a narrative arc that just takes too long to provide new insights or provocative thoughts, makes this a fairly dull read.
418 people found this helpful
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Amazon Customer
3.0 out of 5 stars Who is the intended audience?
Reviewed in the United Kingdom on June 15, 2021
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This is the second book I've read involving Cass Sunstein in which it felt like a veiled pitch for consultancy work across various elite sectors of business and finance - 'Nudge' was the same.

I have no issue with the authors doing consultancy work, but to read this entire remarkable book thinking that I was the secondary audience was quite a challenge.

The spotlight on 'noise' was brilliant, as were many of the analysis on what noise was, how it was measured, and how it was assessed.

'Thinking, Fast and Slow' was so brilliant because it felt like it was pitched at me. This book read like they hoped Silicon Valley middle management would pick up the phone.

I've waited years for another Kahneman book, but it really blew by me. The actual research and differentiation around noise from bias was fascinating, but could have filled a much smaller book or academic paper. The bulk of the book signals to Wall Street to get in touch.
2 people found this helpful
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Rob D
3.0 out of 5 stars Read Thin king Fast & Slow before this...
Reviewed in the United Kingdom on July 20, 2021
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Some interesting analysis and could have been a lot better if the length was reduced and more focus given as it did get repetitive returning to the same examples which given the title is a little ironic.
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Francisco Toniazzo Machiavelli
3.0 out of 5 stars Not terrible, but actually not very good
Reviewed in Brazil on July 27, 2021
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Although the book does contain some interesting insights, much of it is marred by opaque concepts, and dubious distinctions. Also, it’s technocratic worldview is singularly unappealing. Last but not least, it’s bureaucratic suggestions are of limited applicability, and promises actually small rewards.
2 people found this helpful
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Splash
3.0 out of 5 stars Not Thinking Fast and Slow.
Reviewed in Australia on January 21, 2022
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I, like many others, read this hoping it would be as insightful as Thinking Fast + Slow. It’s not. It is very well researched and contains great information that will certainly increase your understanding of the human mind, but is written in an extremely dry and dull tone, and could have been summed up in about 150 pages. There is a lot of “noise” in this book and I probably would have enjoyed it more had I not read TF&S first.
One person found this helpful
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Jomine
3.0 out of 5 stars Exhaustive
Reviewed in India on August 25, 2021
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Informative but a very diffcult read.. Moreover very exhaustive
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Brian Lewis
3.0 out of 5 stars Who wrote this?
Reviewed in the United States on June 1, 2021
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I feel like I have been hoodwinked. This book was very heavily promoted and I was a target of the promotional effort, having purchased Kahneman's Thinking, Fast and Slow and before that, Michael Lewis' book The Undoing Project.

In sharp contrast with those efforts, this is just another boring statistical tome. Very tough to battle through the prose. To be honest, I don't have a mathematical background, but that did not hinder my enjoyment of the two books mentioned above.
33 people found this helpful
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Gary Moreau, Author
3.0 out of 5 stars Without a nod to context and power there is just noise
Reviewed in the United States on June 6, 2021
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We all know that people, including the experts, are poor at predicting the future and that every judgment is potentially full of error and bias. This book attempts to explain why and what can be done about it.

“Noise is the unwanted variability of judgments, and there is too much of it.” I personally think “static” would be the better descriptor but terminology is clearly an author’s prerogative. And there is no question that there is a lot of error in the judicial system, medical diagnosis, insurance underwriting, the education system, the recruitment, evaluation, and advancement of employees, forensic science, and just about everything to do with business and political decision-making.

But to think anyone can wrap all of that up with one neat bow and in doing so provide a potential roadmap to address them all is attempting to map the intricacies of the universe on the back of a cocktail napkin. You inevitably end up with so much clinical jargon (e.g., decision hygiene, mediating assessments protocol) as to make it all, well, outrageously noisy—and unnecessarily, if not painfully, long.

These three individuals are clearly brilliant and well schooled on the topic. Their academic peers may well give the book rave reviews. That’s okay. That’s the way judgment works.

As I am not a peer, however, I took exception with some of the assumptions. Judges are notoriously inconsistent in setting prison sentences. But setting a prison sentence is not the same as diagnosing breast cancer. One is clearly a judgment. The other seems better characterized as analytical.

Perhaps more importantly, setting prison sentences and medical diagnosis are largely judgments made by individuals. When judgments are made within an organization, however, as in deciding who gets promoted in a corporation, the individual is dwarfed by the organizational power structure that the authors never fully address. It is often power, not noise, which compromises the judgment of most organizations.

I believe, to be fair, that they would argue that power and noise are interrelated. Fair enough. It is the power, however, that defines the culture, the processes, and the judgments of most organizations. And if the power structure is faulty, which it often is, the reduction of noise won’t matter much and probably won’t get addressed anyway.

There is, to be fair, a lot of good common sense here. It is true that “correlation does not imply causation” and the “wisdom of crowds”, probabilistically anyway, is pretty well established. And I could not agree more that “even the most enthusiastic proponents of AI agree that algorithms are not, and will not soon be, a universal substitute for human judgment.”

In the last third of the book or so the authors acknowledge that some believe that more noise (i.e. fewer rules, guidelines, etc.), not less, would lead to more equitable and fair outcomes in many social systems (e.g., assigning prison sentences). They acknowledge that it ultimately depends on the process but they generally come down on the side of less noise.

If you put the issue in a broader human context, however, I don’t believe the case is convincing. If we lived in a society defined by collective identity and a sense of mutual obligation I would probably agree. But we don’t and in that sense the idea of reducing noise may be counter-intuitively untimely.

Sometimes the reduction of noise through rules or standards can actually increase inequity and reduce fairness. The US Tax Code is a case in point. The noise has, over decades, been reduced to a dull hum. We have the lengthiest and most complex tax code on the planet. But is it fairer as a result?

No. By reducing the noise we have given a distinct advantage to those with the wealth to hire armies of lawyers, accountants, and lobbyists to find and exploit the noise that’s left behind because one byproduct of rules and guidelines is loopholes.

The procedures for qualifying to vote and certifying elections are another example. More rules may provide further protection against fraud. But there is a very good chance it will also prohibit people with the legitimate right to vote from doing so or even compromising the very ideal of democracy. Which is the worse outcome?

Most social systems, in other words, exist in a larger context. If there exists a strong sense of collective social identity and mutual obligation reducing the noise in most social systems might make sense. That, however, is not the world we currently live in. And until that context changes, more rules and guidelines are as likely to result in less equity rather than more.
31 people found this helpful
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William G. Cosby
3.0 out of 5 stars Good ideas, poor editing
Reviewed in the United States on June 26, 2021
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I have read books by each of the three authors, and always found them to be very well written, perhaps because there was one author. I was very disappointed to find this book to be redundant, and poorly edited. It reads like each author wrote something on every subject, and then, rather than synthesizing, the editor simply merged them pretty much intact. So, every idea gets covered (at least) three times in each chapter, and the same information and arguments show up in chapter after chapter. I often found myself wondering if I had somehow lost my place and was rereading a chapter for the fourth or fifth time. There is some good information in the book, but you'll have to work pretty hard to extract it!
6 people found this helpful
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