To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzes reviews to verify trustworthiness.
It's based on SLS, a man-made surfactant. It even states "If swallowed, call a poison control centre or seek medical help right away." Yet it's riding on the "Natural" and "Vegan" marketing buzzword bandwagons. Disgusting.