Organizations and people adapt to their environments and change, or they die or they merely exist.(become the walking dead in Quinn's words) However, there are times when something more than evolution is needed and that revolution is called "deep change". Quinn outlines why so many people in so many organizations see the need for change, but the leaders just talk or say, "I told them to change" and the followers wonder why nothing ever happens. Quinn offers explanations for why the change frequently does not take place and then gives examples of how it can and has happened in other places. He gives us hope that perhaps things can change. In any case he helps us to learn to be the transformational leader, if we look inside and if we are willing to face the pain of change. Another reviewer pans Quinn for concentrating on the pain of change, but I have seen few people change without pain of some sort motivating them and even fewer organizations. I am a life coach and therapist and helping people change is my business, but there usually is a motivator for the change and with most people and organizations it is pain of some sort. This book, while not a difficult read causes thought and is therefore a great read. Highly recommended. Thank you Dr. Quinn for being real with us.