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The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns Hardcover – Oct. 16 2017

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"Rather than listen to the siren songs from investment managers, investors—large and small—should instead read Jack Bogle's The Little Book of Common Sense Investing."
—WARREN BUFFETT

The Bestselling Investing "Bible" Offers New Information, New Insights, and New Perspectives

The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.

While the stock market has tumbled and then soared since the first edition of The Little Book of Common Sense Investing was published in April 2007, Bogle's investment principles have endured and served investors well. This tenth anniversary edition includes updated data and new information but maintains the same long-term perspective as its predecessor.

Bogle has also added two new chapters designed to provide further guidance to investors: one on asset allocation, the other on retirement investing.

A portfolio focused on index funds is the only investment that effectively guarantees your fair share of stock market returns. This strategy is favored by Warren Buffett, who said this about Bogle: "If a statue is ever erected to honor the person who has done the most for American investors, the hands-down choice should be Jack Bogle. For decades, Jack has urged investors to invest in ultra-low-cost index funds. . . . Today, however, he has the satisfaction of knowing that he helped millions of investors realize far better returns on their savings than they otherwise would have earned. He is a hero to them and to me."

Bogle shows you how to make index investing work for you and help you achieve your financial goals, and finds support from some of the world's best financial minds: not only Warren Buffett, but also Benjamin Graham, Paul Samuelson, Burton Malkiel, Yale's David Swensen, Cliff Asness of AQR, and many others.

This new edition of The Little Book of Common Sense Investing offers you the same solid strategy as its predecessor for building your financial future.

  • Build a broadly diversified, low-cost portfolio without the risks of individual stocks, manager selection, or sector rotation.
  • Forget the fads and marketing hype, and focus on what works in the real world.
  • Understand that stock returns are generated by three sources (dividend yield, earnings growth, and change in market valuation) in order to establish rational expectations for stock returns over the coming decade.
  • Recognize that in the long run, business reality trumps market expectations.
  • Learn how to harness the magic of compounding returns while avoiding the tyranny of compounding costs.

While index investing allows you to sit back and let the market do the work for you, too many investors trade frantically, turning a winner's game into a loser's game. The Little Book of Common Sense Investing is a solid guidebook to your financial future.

From the Back Cover

PRAISE FOR THE LITTLE BOOK OF COMMON SENSE INVESTING

"Jack Bogle's remarkable career spans the spectrum from lonely iconoclast to celebrated rock star. His conception and development of index funds transformed the investment world for individuals and institutions alike. Countless millions of investors have purchased index funds because of Jack. But, simply being an indexer is insufficient. Successful investors embrace the principles undergirding the rationale for index funds and understand the pitfalls hindering the effective execution of an investment plan. The Little Book of Common Sense Investing provides the tools required to implement a winning portfolio strategy. Read it and win!"
—DAVID F. SWENSEN, Chief Investment Officer, Yale University

"What Gutenberg was to the printing press, Henry Ford to the automobile, and Shakespeare to the English language, Jack Bogle is to finance. The Little Book of Common Sense Investing packs into 270 short pages the distilled genius of the nearly seven decades he's spent revolutionizing the process for everyone, from the smallest IRA holder to the largest pension and endowment funds. Read, enjoy, and profit."
—WILLIAM J. BERNSTEIN, bestselling author of The Investor's Manifesto: Preparing for Prosperity, Armageddon, and Everything in Between

"One hundred years from today, historians will remember only two investors from this era—Warren Buffett and Jack Bogle. The two books they will note? Buffett's bible, Ben Graham's The Intelligent Investor, and . . . anything written by Jack Bogle. In a world of investment foxes, Jack remains a stalwart hedgehog. The Little Book of Common Sense Investing, updated here, will prove timeless as it thoughtfully articulates Bogle's one big idea—how investors can get their fair share of market returns."
—STEVE GALBRAITH, Managing Member, Kindred Capital

"Jack Bogle's thin Little Book is thick with wisdom. It's informative, insightful, and opinionated— with the added advantage of being correct! As Bogle explains, the road to investment failure is paved with expensive advice, expensive investments, and expensive advertising (urging you to buy the first two). Bogle suggests a very different course for investors, virtually guaranteeing investment success."
—TED ARONSON, CFA, founder, AJO

Product details

  • Publisher ‏ : ‎ Wiley; Updated and Revised edition (Oct. 16 2017)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 304 pages
  • ISBN-10 ‏ : ‎ 1119404509
  • ISBN-13 ‏ : ‎ 978-1119404507
  • Item weight ‏ : ‎ 334 g
  • Dimensions ‏ : ‎ 13.21 x 3.05 x 17.27 cm
  • Customer Reviews:
    4.6 out of 5 stars 7,822 ratings

About the author

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John C. Bogle (Bryn Mawr, PA) is Founder of The Vanguard Group, Inc., and President of the Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as Chairman and Chief Executive Officer until 1996 and Senior Chairman until 2000. He had been associated with a predecessor company since 1951, immediately following his graduation from Princeton University, magna cum laude in Economics. The Vanguard Group is one of the two largest mutual fund organizations in the world. Headquartered in Malvern, Pennsylvania, Vanguard comprises more than 100 mutual funds with current assets totaling about $742 billion. Vanguard 500 Index Fund, the largest fund in the group, was founded by Mr. Bogle in 1975. In 2004, TIME magazine named Mr. Bogle as one of the world's 100 most powerful and influential people, and Institutional Investor presented him with its Lifetime Achievement Award. In 1999, FORTUNE designated him as one of the investment industry's four "Giants of the 20th Century." In the same year, he received the Woodrow Wilson Award from Princeton University for distinguished achievement in the nation's service."

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4.6 out of 5 stars
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Reviewed in Canada 🇨🇦 on May 29, 2022
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4.0 out of 5 stars Good book. Arrived with smudge.
Reviewed in Canada 🇨🇦 on May 29, 2022
Book is good. Disapointed it arrived with smudge on front cover.
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Francesco De Paoli
1.0 out of 5 stars Like watching an old man pleasuring himself in the Wall Street subway station
Reviewed in the United Kingdom 🇬🇧 on February 8, 2021
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mr a t whitehurst
1.0 out of 5 stars Just an expensive advert for a asset managers business. Avoid
Reviewed in the United Kingdom 🇬🇧 on June 19, 2020
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hksdhds
5.0 out of 5 stars A compelling argument for index investing.
Reviewed in the United Kingdom 🇬🇧 on November 29, 2018
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Dunroving
5.0 out of 5 stars If you read only one book on investing in equity and bond funds, read this one!
Reviewed in the United Kingdom 🇬🇧 on July 16, 2020
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P. C. Parker
1.0 out of 5 stars The entire book can be summed up in one sentence.
Reviewed in the United States 🇺🇸 on November 20, 2018
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