Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer – no Kindle device required. Learn more
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera, scan the code below and download the Kindle app.
Follow the Author
The Strategy Manual: A step-by-step guide to the transformational change of anything Hardcover – Sept. 26 2020
Purchase options and add-ons
Strategy holds the promise of success. It steers you through the choppy waters of day-to-day business towards your desired goals. Strategy is about change; it opens up fresh possibilities and sets new horizons. For many of us, however, the path to developing and managing transformational change can seem far from straightforward.
Do you struggle with strategy? Are you unsure how to do it well? Have you concerns that the strategy you wrote may not be as good as it might have been? Do you fear it might not have the uptake and impact you hoped for?
You have good reason! Research suggests that half of all strategies fail to achieve their stated objectives. Strategy development falls prey to many known cognitive biases that steer us away from purely rational conclusions.
The Strategy Manual sets out to be a practical handbook for anyone interested in the creation, management or governance of strategy. It aims to demystify strategy and provide a step-by-step guide on how to do it well. It features many innovative models, frameworks and templates to help you make sense of the challenges of strategy and how to overcome them systematically and rigorously.
Mike Baxter is founder and Director of Goal Atlas Ltd, and has a background as a scientist, psychologist and designer. He is a renowned strategy expert, having spent over 20 years delivering independent front-line consultancy to some of the world's leading companies. The Strategy Manual draws on his many years of experience, expertise and thought leadership to deliver clear, visual models and frameworks to help you understand strategy and turn principles into practice.
Excellent and actionable hand book on Business Strategy
Very impressed with the way the author uses and presents models, frameworks, and templates to help readers define and execute a business strategy. Also appreciated the clear definitions this book offers on often misinterpreted concepts like vision, mission, values, culture etc. Best management book I've read all year. (Clo Willaerts)
Very useful and to the point!
Very useful and practical models that I am able to use straight away with clients in strategy work. Also interesting to get the historical, philosophical backgrounds to many of the concepts. Makes me want to read more and dig deeper. Also, I like the visualisations of the models, this makes it so much easier to communicate them clearly and swiftly to others. Very very useful book and also quite fun to read although it is primarily intended as a manual. (Carl Henrikson)
About the Author
- Publisher : Goal Atlas (Sept. 26 2020)
- Language : English
- Hardcover : 446 pages
- ISBN-10 : 1838276009
- ISBN-13 : 978-1838276003
- Item weight : 978 g
- Dimensions : 19.05 x 2.54 x 23.5 cm
- Customer Reviews: